If you're anything like me, you love to create. 

Music, photos, videos—if it's part of the process, I'm in. 

But I don't consider myself just a creator. 

No. I'm an artist. 

But more than anything, I’m an entrepreneur.

And my guess is you are too. 

So much fulfillment can be found through creating—sometimes we make things purely for the joy of making them. 

But most of the time, we want to share our work with the world and use it to serve others. 

Because that’s how we build businesses from our creative work. 

And that’s how we earn our freedom.  

But in a world full of noise, how do we do that? 

How do we stand out?

In a word: marketing. 

I spent over 15 years as a professional, touring musician, traveling the world in buses and planes, playing small, intimate clubs all the way up to 20,000-seat arenas, and sharing the stage with some of the highest-selling acts in modern music.

But when I decided to step out on my own as an independent artist, creator, and entrepreneur, I struggled to find traction. 

I would release song after song only to receive zero streams, and I would upload video after video only to earn zero views. 

Heartbreaking. 

Until I learned how to intentionally connect with others and build an audience around my work.

When I figured that out, everything changed.  

For my music, I discovered the power of advertising and set myself on the path to unlocking millions of streams and over 10,000 followers on Spotify alone. 

To build my business, I began posting a YouTube video (long-form, not Shorts) five days per week for nearly a year until I discovered what worked. 

And then I used that knowledge to help others solve the same problems I had learned to solve for myself. 

Fast forward to today, and through a combination of consistent organic marketing and purposeful paid ads, I have unlocked the secrets to building and monetizing an audience online. 

And I want to help you do the same thing.