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Read previous issues
Why obsession is your greatest competitive advantage
Feb 5, 2026
Ideas are not enough
Jan 29, 2026
Why 10,000 hours misses the mark
Dec 16, 2025
No one sees your failures but you
Dec 9, 2025
Great things take time
Dec 2, 2025
Creating the space to create
Nov 25, 2025
Why people actually buy things
Nov 18, 2025
Who are you serving?
Nov 11, 2025
Doing it vs. thinking about doing it
Nov 4, 2025
Are you a student of your craft?
Oct 28, 2025
The most important skill no one can teach you
Oct 21, 2025
More information is not the answer
Oct 15, 2025
Music is about more than what you hear
Oct 9, 2025
Are you obsessed?
Sep 30, 2025
The only thing you can control
Sep 23, 2025
Creativity should last a lifetime
Sep 16, 2025
What happens when your hobby becomes a job?
Sep 9, 2025
Is your music creating value?
Sep 2, 2025
Creativity is an infinite process.
Aug 26, 2025
The world will always need real artists.
Aug 19, 2025
Make your work work for you.
Aug 12, 2025
The only music marketing funnel you need.
Aug 5, 2025
Find your audience.
Jul 29, 2025
Just make things.
Jul 22, 2025
Stop hacking attention and start building authority
Jul 15, 2025
Build a body of work.
Jul 8, 2025
How to run paid ads like a pro
Jul 1, 2025
99% of your “competition” is just noise
Jun 24, 2025
Are you making something people want?
Jun 17, 2025
Should artists get paid for their value? Or their time?
Jun 10, 2025
How to build an army of loyal fans like Jelly Roll
Jun 3, 2025
Stop telling. Start showing.
May 27, 2025
The harsh truth: there are no shortcuts
May 20, 2025
Is this the habit that’s quietly destroying your creativity?
May 13, 2025
3 mindset shifts to make you a better music marketer
May 6, 2025
7 critical stages every successful artist experiences
Apr 29, 2025
How to actually build a career as a musician
Apr 22, 2025
Stop stressing about the things you can’t control
Apr 15, 2025
Dreams, goals, and habits—the building blocks of your career
Apr 8, 2025
5 ad campaigns artists should know how to run
Apr 1, 2025
3 simple steps to turn your music into money
Mar 25, 2025
Your audience contains your blueprint for success
Mar 18, 2025
Don’t sleep on organic discovery
Mar 11, 2025
Are you building assets or asking for permission?
Mar 4, 2025
Your first song will probably flop (and that’s ok)
Feb 25, 2025
Build a world around your work
Feb 18, 2025
Sell anything with this simple two-step marketing strategy
Feb 11, 2025
Is Spotify really the best place to build your fanbase?
Feb 4, 2025
Your brand isn’t just your profile picture
Jan 28, 2025
This mindset shift will change how you think about marketing
Jan 21, 2025
The time to build your audience is now
Jan 14, 2025
This could be the reason your music ads aren’t working
Jan 7, 2025
3 foundational skills every independent artist should master
Dec 17, 2024
How to jumpstart your music marketing strategy for 2025
Dec 10, 2024
Earn your first $1 online with this simple strategy
Dec 3, 2024
3 things you need to know before marketing your music
Nov 26, 2024
How to improve your ads without spending more money
Nov 19, 2024
3 simple reasons your ads for Spotify aren’t working
Nov 12, 2024
How To Actually Make Money as a Creative Person
Nov 5, 2024
5 simple mistakes artists make when marketing their music
Oct 29, 2024
The secret trick to unlock Spotify’s algorithmic playlists
Oct 22, 2024
How to turn Spotify’s algorithm into your biggest fan
Oct 15, 2024
Which Spotify Campaign Kit options should you use?
Oct 8, 2024
Is the fear of failure destroying your music career?
Oct 1, 2024
3 content creation rules for independent artists
Sep 24, 2024
Unlocking the hidden power of Facebook ads for Spotify
Sep 17, 2024
Split-testing Meta ad creative—when, why, and how
Sep 10, 2024
How to split test Meta audience targeting in 2024
Sep 3, 2024
4 Facebook ad targeting options I use to grow on Spotify
Aug 27, 2024
Understanding audience segments inside Spotify for Artists
Aug 20, 2024
How I create lookalike audiences for music ads in 2024
Aug 13, 2024
6 custom audiences to supercharge your ads
Aug 6, 2024
Traffic vs. conversion ads—what works in 2024?
Jul 30, 2024
The three best ways to hit Spotify’s algorithm
Jul 23, 2024
I tried 4 different ways to grow on Instagram with ads
Jul 16, 2024
The benefits of promoting your own playlist on Spotify
Jul 9, 2024
3 obvious “secrets” from two decades in the music industry
Jul 2, 2024
Create your own Instagram algorithm for only $1 per day
Jun 25, 2024
Get more listeners to your music without spending more money
Jun 18, 2024
The music marketing trinity—streaming, merch, and live shows
Jun 11, 2024
Which countries should you target with ads for Spotify?
Jun 4, 2024
What is the best way to promote your music, really?
May 28, 2024
This is why 99% of independent artists fail
May 21, 2024
When I use Meta’s Advantage ad options (and when I don’t)
May 14, 2024
One ad campaign to grow on Spotify, Apple Music, YouTube Music, and more
May 7, 2024
The independent artist’s complete marketing playbook
Apr 30, 2024
I spent $250 on Spotify ads to promote my music
Apr 23, 2024
13 ways to make money from music
Apr 16, 2024
Supercharge your Instagram growth with custom audience retargeting
Apr 9, 2024
Automate your Instagram follower growth with ads
Apr 2, 2024
Get more views on your Instagram reels with ads
Mar 26, 2024
A 3-step process to grow on Instagram with ads
Mar 19, 2024
The independent artist’s guide to email marketing
Mar 12, 2024
Music marketing is just a big numbers game
Mar 5, 2024
Ads on Instagram vs. Spotify audio ads
Feb 27, 2024
How I’m balancing work, life, and making music again
Feb 20, 2024
7 essential skills for independent artists
Feb 13, 2024
How to win the content game (without being consumed by it)
Feb 6, 2024
If I were a new Spotify artist in 2024, this is what I’d do
Jan 30, 2024
The best way to include ads in your Instagram content strategy
Jan 23, 2024
How to create an effective content strategy on social media
Jan 16, 2024
Why I remodeled my home recording studio
Jan 9, 2024
New year, new habits, and (hopefully) new results.
Jan 2, 2024
How I'm setting goals for the new year
Dec 26, 2023
Quantity, quality, and creative output
Dec 19, 2023
How to start building a creative business from zero
Dec 12, 2023
Is Spotify’s Discovery Mode just payola in disguise?
Dec 5, 2023
Three release strategies worth considering
Nov 28, 2023
How often should I release new music?
Nov 21, 2023
Unlocking the most powerful playlist on Spotify
Nov 14, 2023
Spotify playlists that are actually worth your time
Nov 7, 2023
Successful ads are about way more than your cost per result
Oct 31, 2023
Stop focusing on streams—focus on this instead
Oct 24, 2023
Music marketing is just a game of attention.
Oct 17, 2023
Succeeding in music is simple (it’s just not easy)
Oct 10, 2023
Will Spotify’s Jam Feature Address the Platform’s Bot Problem?
Oct 3, 2023
Three Organic Content Ideas for Artists
Sep 26, 2023
Which Landing Page Should I Use (and When Should I Use It)?
Sep 19, 2023
Ten Easy Ways to Build Your Audience in One Ad Campaign
Sep 12, 2023
Advertising to the Biggest Music Markets in the World
Sep 5, 2023
We Built the Perfect Tool to Check Your Popularity Scores on Spotify
Aug 29, 2023
Why Facebook Ads Haven’t Worked for Your Music
Aug 22, 2023
Two Small Spotify Updates I’m Currently Loving
Aug 15, 2023
5 Questions to Consider When Building Your Audience
Aug 8, 2023
Apple Music Followers Are Finally a Thing
Aug 1, 2023
The Anatomy of Your Artist Website
Jul 25, 2023
What Are Spotify Segments?
Jul 18, 2023
What’s the Most Important Music Marketing Metric?
Jul 11, 2023
How to Turn Spotify Listeners into Die-Hard Fans
Jul 4, 2023
3 Types of Artists: Which One Are You?
Jun 27, 2023
How Often Should Someone See Your Ads?
Jun 20, 2023
The Benefits of Building In Public
Jun 13, 2023
This Small Marketing Adjustment Made a Huge Difference
Jun 6, 2023
Spotify's Discovery Mode: Good or Evil?
May 30, 2023
Why I Like Spotify Followers More Than Streams
May 23, 2023
An Easy Way to Boost Instagram Reels
May 16, 2023
3 Simple Rules I Use to Improve My Creative Output
May 9, 2023
An easy 3-Step Music Marketing Funnel
May 2, 2023
Streaming Fraud: Music’s Billion Dollar Problem
Apr 25, 2023
Which Music Marketing Metrics Are You Watching?
Apr 18, 2023
Which Countries Should I Target with My Ads?
Apr 11, 2023
It’s Official: Super Listeners are a Thing
Apr 4, 2023
3 Ways to Fix a Failing Ad Campaign
Mar 28, 2023
Stacking Facebook Ads with Spotify’s New Marketing Features
Mar 21, 2023
Selling Artist Merch with Spring
Mar 14, 2023
Balancing Attention as an Independent Artist
Mar 7, 2023
3 Things I Learned from Releasing My First Album
Feb 28, 2023
Finding and Retaining Fans—a Basic Funnel
Feb 21, 2023
A Note on Quality vs. Quantity
Feb 14, 2023
Build Your Artist Brand for Less Than $40 per Year
Feb 7, 2023
7 Short-Form Video Ideas for You to Steal
Jan 31, 2023
No matter what you create, someone will hate it
Jan 24, 2023
3 Things I’m Currently Testing to Market My Music
Jan 17, 2023
Facebook Ads WRECKED My Data on Spotify
Jan 10, 2023
The Art of Doing Less to Accomplish More
Jan 3, 2023
We Aren’t Releasing Enough Music on Spotify
Dec 27, 2022
Inside the Best Spotify Growth Strategy I Found in 2022
Dec 20, 2022
3 Habits That Help Me 10x My Creative Output
Dec 13, 2022
How Many Streams Does It Take to Earn a Living on Spotify?
Dec 6, 2022
3 Skills Every Independent Artist Should Master
Nov 29, 2022
Why I Always Repurpose My Content (and why you should too)
Nov 22, 2022
3 Red Flags I Look For When Marketing My Music on Spotify
Nov 15, 2022
12 Uncomfortable Truths About A Career In Music
Nov 8, 2022
Don’t Sleep on Your Old Songs
Nov 1, 2022
How to Market Your Music on a Budget
Oct 25, 2022
Every Social Media Platform Plays by These 3 Rules
Oct 18, 2022
Get More Followers on Instagram with Digital Advertising
Oct 11, 2022
Building Your Artist Ecosystem
Oct 4, 2022
3 Reasons Your Ads Aren’t Working
Sep 27, 2022
5 Tips to Create Content on Autopilot
Sep 20, 2022
How to Begin Building an Audience Online
Sep 13, 2022
My Journey With Music Marketing
Sep 6, 2022
Not All Campaign Objectives Are Created Equally
Aug 30, 2022
Getting a Massive Discover Weekly Push
Aug 23, 2022
3 Ways to Grow on Spotify. Fast.
Aug 16, 2022