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How to scale your value without breaking your business

The courage to be useful  

Are you making art, content, or both?  

Focus on what actually matters 

Just make what you like 

The multi-dimensional creator

Permission to create nothing 

Create for yourself to build for the world

You can always change your mind

Enthusiasm is the ultimate content strategy

The dual nature of a creative business

Stop starting from zero with every release

Your first idea is just the starting line

Give them a reason to keep coming back  

The best way to spread awareness for your work

Real artists have something AI can never replace

You’re not just making art—you’re building a brand 

How to build trust with your audience online

The secret to long-term discovery

Hitting publish is the only path to mastery

Stop extracting value and start creating it

Why obsession is your greatest competitive advantage

Ideas are not enough 

Why 10,000 hours misses the mark 

No one sees your failures but you 

Great things take time  

Creating the space to create 

Why people actually buy things 

Who are you serving?  

Doing it vs. thinking about doing it  

Are you a student of your craft? 

The most important skill no one can teach you  

More information is not the answer 

Music is about more than what you hear 

Are you obsessed? 

The only thing you can control 

Creativity should last a lifetime 

What happens when your hobby becomes a job?

Is your music creating value? 

Creativity is an infinite process. 

The world will always need real artists. 

Make your work work for you.  

The only music marketing funnel you need.

Find your audience. 

Just make things. 

Stop hacking attention and start building authority 

Build a body of work. 

How to run paid ads like a pro 

99% of your “competition” is just noise 

Are you making something people want? 

Should artists get paid for their value? Or their time? 

How to build an army of loyal fans like Jelly Roll 

Stop telling. Start showing. 

The harsh truth: there are no shortcuts 

Is this the habit that’s quietly destroying your creativity? 

3 mindset shifts to make you a better music marketer 

7 critical stages every successful artist experiences 

How to actually build a career as a musician

Stop stressing about the things you can’t control 

Dreams, goals, and habits—the building blocks of your career 

5 ad campaigns artists should know how to run 

3 simple steps to turn your music into money 

Your audience contains your blueprint for success

Don’t sleep on organic discovery 

Are you building assets or asking for permission? 

Your first song will probably flop (and that’s ok) 

Build a world around your work 

Sell anything with this simple two-step marketing strategy 

Is Spotify really the best place to build your fanbase? 

Your brand isn’t just your profile picture 

This mindset shift will change how you think about marketing 

The time to build your audience is now 

This could be the reason your music ads aren’t working 

3 foundational skills every independent artist should master

How to jumpstart your music marketing strategy for 2025

Earn your first $1 online with this simple strategy 

3 things you need to know before marketing your music 

How to improve your ads without spending more money 

3 simple reasons your ads for Spotify aren’t working 

How To Actually Make Money as a Creative Person

5 simple mistakes artists make when marketing their music  

The secret trick to unlock Spotify’s algorithmic playlists

How to turn Spotify’s algorithm into your biggest fan

Which Spotify Campaign Kit options should you use?  

Is the fear of failure destroying your music career?

3 content creation rules for independent artists

Unlocking the hidden power of Facebook ads for Spotify 

Split-testing Meta ad creative—when, why, and how

How to split test Meta audience targeting in 2024

4 Facebook ad targeting options I use to grow on Spotify 

Understanding audience segments inside Spotify for Artists 

How I create lookalike audiences for music ads in 2024 

6 custom audiences to supercharge your ads 

Traffic vs. conversion ads—what works in 2024?

The three best ways to hit Spotify’s algorithm

I tried 4 different ways to grow on Instagram with ads

The benefits of promoting your own playlist on Spotify

3 obvious “secrets” from two decades in the music industry

Create your own Instagram algorithm for only $1 per day

Get more listeners to your music without spending more money 

The music marketing trinity—streaming, merch, and live shows

Which countries should you target with ads for Spotify? 

What is the best way to promote your music, really? 

This is why 99% of independent artists fail 

When I use Meta’s Advantage ad options (and when I don’t)

One ad campaign to grow on Spotify, Apple Music, YouTube Music, and more 

The independent artist’s complete marketing playbook 

I spent $250 on Spotify ads to promote my music

13 ways to make money from music 

Supercharge your Instagram growth with custom audience retargeting  

Automate your Instagram follower growth with ads 

Get more views on your Instagram reels with ads 

A 3-step process to grow on Instagram with ads

The independent artist’s guide to email marketing 

Music marketing is just a big numbers game

Ads on Instagram vs. Spotify audio ads

How I’m balancing work, life, and making music again 

7 essential skills for independent artists

How to win the content game (without being consumed by it)

If I were a new Spotify artist in 2024, this is what I’d do

The best way to include ads in your Instagram content strategy

How to create an effective content strategy on social media

Why I remodeled my home recording studio

New year, new habits, and (hopefully) new results. 

How I'm setting goals for the new year

Quantity, quality, and creative output 

How to start building a creative business from zero

Is Spotify’s Discovery Mode just payola in disguise? 

Three release strategies worth considering 

How often should I release new music?

Unlocking the most powerful playlist on Spotify 

Spotify playlists that are actually worth your time

Successful ads are about way more than your cost per result

Stop focusing on streams—focus on this instead

Music marketing is just a game of attention.

Succeeding in music is simple (it’s just not easy)

Will Spotify’s Jam Feature Address the Platform’s Bot Problem? 

Three Organic Content Ideas for Artists 

Which Landing Page Should I Use (and When Should I Use It)?

Ten Easy Ways to Build Your Audience in One Ad Campaign 

Advertising to the Biggest Music Markets in the World 

We Built the Perfect Tool to Check Your Popularity Scores on Spotify 

Why Facebook Ads Haven’t Worked for Your Music 

Two Small Spotify Updates I’m Currently Loving

5 Questions to Consider When Building Your Audience

Apple Music Followers Are Finally a Thing

The Anatomy of Your Artist Website

What Are Spotify Segments? 

What’s the Most Important Music Marketing Metric?

How to Turn Spotify Listeners into Die-Hard Fans

3 Types of Artists: Which One Are You?

How Often Should Someone See Your Ads? 

The Benefits of Building In Public 

This Small Marketing Adjustment Made a Huge Difference

Spotify's Discovery Mode: Good or Evil?

Why I Like Spotify Followers More Than Streams

An Easy Way to Boost Instagram Reels

3 Simple Rules I Use to Improve My Creative Output

An easy 3-Step Music Marketing Funnel

Streaming Fraud: Music’s Billion Dollar Problem

Which Music Marketing Metrics Are You Watching? 

Which Countries Should I Target with My Ads?

It’s Official: Super Listeners are a Thing

3 Ways to Fix a Failing Ad Campaign

Stacking Facebook Ads with Spotify’s New Marketing Features

Selling Artist Merch with Spring

Balancing Attention as an Independent Artist

3 Things I Learned from Releasing My First Album

Finding and Retaining Fans—a Basic Funnel

A Note on Quality vs. Quantity

Build Your Artist Brand for Less Than $40 per Year

7 Short-Form Video Ideas for You to Steal

No matter what you create, someone will hate it 

3 Things I’m Currently Testing to Market My Music

Facebook Ads WRECKED My Data on Spotify

The Art of Doing Less to Accomplish More

We Aren’t Releasing Enough Music on Spotify

Inside the Best Spotify Growth Strategy I Found in 2022

3 Habits That Help Me 10x My Creative Output

How Many Streams Does It Take to Earn a Living on Spotify?

3 Skills Every Independent Artist Should Master

Why I Always Repurpose My Content (and why you should too)

3 Red Flags I Look For When Marketing My Music on Spotify

12 Uncomfortable Truths About A Career In Music

Don’t Sleep on Your Old Songs

How to Market Your Music on a Budget

Every Social Media Platform Plays by These 3 Rules

Get More Followers on Instagram with Digital Advertising 

Building Your Artist Ecosystem

3 Reasons Your Ads Aren’t Working

5 Tips to Create Content on Autopilot

How to Begin Building an Audience Online

My Journey With Music Marketing

Not All Campaign Objectives Are Created Equally

Getting a Massive Discover Weekly Push

3 Ways to Grow on Spotify. Fast.

Subscribe to the newsletter

Join the growing network of builders & brands reading about marketing, mindset, and strategic value creation — delivered every week.

Subscribe to the newsletter

Join the growing network of builders & brands reading about marketing, mindset, and strategic value creation — delivered every week.

No spam, ever — unsubscribe at any time.

Subscribe to the newsletter

Join the growing network of builders & brands reading about marketing, mindset, and strategic value creation — delivered every week.

No spam, ever — unsubscribe at any time.

© Tom DuPree III

© Tom DuPree III

© Tom DuPree III