If you want to enjoy a life of purpose and freedom in the modern age, building an audience is a critical component.
Maybe you’ve tried to build an audience online in the past but with no luck.
Or maybe you’re just not interested in playing the social media game.
Or maybe, just maybe, you think you don’t even need an audience.
Whatever your past experience, you need to understand that building an audience may just be one of the most important investments you can make.
Why your audience matters
I don’t care if you are an artist, creator, small business owner, or the CEO of a Fortune 500 company.
Whatever your job-description, your audience is critical to your success.
Different industries refer to an audience as different things: the music industry calls them “fans”, social media has popularized referring to them as “followers”, and traditional businesses simply call them “customers”.
No matter the name, your audience is comprised of anyone who engages with or is impacted by your ideas.
Your audience is your means of distribution—it is the full extent of your network.
If you want to share a message, your audience is who will hear it.
Have a new product or service to sell?
Share it with your audience.
A new artistic project on the horizon?
That’s right, your audience is who will appreciate it.
Owning your audience gives you the ability to create what you love, earn a living from it, and enjoy your freedom by building the life of your dreams.
No more punching the clock.
No more asking for time off.
No more wondering how many vacation days you have left.
Building an audience allows you to say goodbye to asking for permission and hello to living life on your terms.
Furthermore, building an audience online serves as a way for you to lean into the things that make you unique and will allow you to differentiate yourself from the market and insulate you from being replaced by AI or automation.
Your audience is your future.
Your audience is freedom.
How to build an audience
If you’re serious about building an audience online and owning your distribution, then you have two currencies you can choose to spend on that endeavor: time and money.
Most of us are strapped for time, which means money is likely the easier path to take to chip away at this.
However, nothing beats putting in the effort.
Yes, paid ads are amazing (and we’ll get to that), but you can throw good money after bad quite easily if you don’t know how the game works.
The best way to learn the rules of the game is by putting in the time.
So I always recommend starting by putting your nose to the grindstone.
Pick one platform and figure out how to grow on it.
If you’re a writer, start on X or Threads.
If you’re more of a creative type, try Instagram or YouTube.
If you’re a musician, Spotify is the choice (and ads are more important here).
Whatever your path, learn the ins and outs of the platform, figure out what makes it tick and how others are achieving success.
Try things, take risks, and learn what works and what doesn’t.
Take courses from other people who have experienced the kind of success you want to emulate.
Trust me, spending $100 on the right course can change your life.
Truly.
Learn to clarify and communicate your ideas, learn to be persuasive, and learn to genuinely understand and connect with people.
Social media is social, after all.
If time isn’t on your side (or if you just want to scale more quickly), then learn to run paid ads.
Ads are an incredible way to extend your reach and broadcast your message to more people than you might otherwise have reached on your own.
And ads are an even better way to convert your rented audience (your social media following) into an owned audience (your email list).
Even if you’re seeing amazing growth on social media simply by posting organically, running ads to earn leads can help you convert that traffic into sales.
And sales are what will ultimately earn you the freedom you so desperately seek.
Take it from me, if you can clarify your ideas, craft a meaningful message, and keep showing up to share it, you can build an audience, own your distribution, and create the life of freedom you’ve always dreamed of.
If you want to enjoy a life of purpose and freedom in the modern age, building an audience is a critical component.
Maybe you’ve tried to build an audience online in the past but with no luck.
Or maybe you’re just not interested in playing the social media game.
Or maybe, just maybe, you think you don’t even need an audience.
Whatever your past experience, you need to understand that building an audience may just be one of the most important investments you can make.
Why your audience matters
I don’t care if you are an artist, creator, small business owner, or the CEO of a Fortune 500 company.
Whatever your job-description, your audience is critical to your success.
Different industries refer to an audience as different things: the music industry calls them “fans”, social media has popularized referring to them as “followers”, and traditional businesses simply call them “customers”.
No matter the name, your audience is comprised of anyone who engages with or is impacted by your ideas.
Your audience is your means of distribution—it is the full extent of your network.
If you want to share a message, your audience is who will hear it.
Have a new product or service to sell?
Share it with your audience.
A new artistic project on the horizon?
That’s right, your audience is who will appreciate it.
Owning your audience gives you the ability to create what you love, earn a living from it, and enjoy your freedom by building the life of your dreams.
No more punching the clock.
No more asking for time off.
No more wondering how many vacation days you have left.
Building an audience allows you to say goodbye to asking for permission and hello to living life on your terms.
Furthermore, building an audience online serves as a way for you to lean into the things that make you unique and will allow you to differentiate yourself from the market and insulate you from being replaced by AI or automation.
Your audience is your future.
Your audience is freedom.
How to build an audience
If you’re serious about building an audience online and owning your distribution, then you have two currencies you can choose to spend on that endeavor: time and money.
Most of us are strapped for time, which means money is likely the easier path to take to chip away at this.
However, nothing beats putting in the effort.
Yes, paid ads are amazing (and we’ll get to that), but you can throw good money after bad quite easily if you don’t know how the game works.
The best way to learn the rules of the game is by putting in the time.
So I always recommend starting by putting your nose to the grindstone.
Pick one platform and figure out how to grow on it.
If you’re a writer, start on X or Threads.
If you’re more of a creative type, try Instagram or YouTube.
If you’re a musician, Spotify is the choice (and ads are more important here).
Whatever your path, learn the ins and outs of the platform, figure out what makes it tick and how others are achieving success.
Try things, take risks, and learn what works and what doesn’t.
Take courses from other people who have experienced the kind of success you want to emulate.
Trust me, spending $100 on the right course can change your life.
Truly.
Learn to clarify and communicate your ideas, learn to be persuasive, and learn to genuinely understand and connect with people.
Social media is social, after all.
If time isn’t on your side (or if you just want to scale more quickly), then learn to run paid ads.
Ads are an incredible way to extend your reach and broadcast your message to more people than you might otherwise have reached on your own.
And ads are an even better way to convert your rented audience (your social media following) into an owned audience (your email list).
Even if you’re seeing amazing growth on social media simply by posting organically, running ads to earn leads can help you convert that traffic into sales.
And sales are what will ultimately earn you the freedom you so desperately seek.
Take it from me, if you can clarify your ideas, craft a meaningful message, and keep showing up to share it, you can build an audience, own your distribution, and create the life of freedom you’ve always dreamed of.
If you want to enjoy a life of purpose and freedom in the modern age, building an audience is a critical component.
Maybe you’ve tried to build an audience online in the past but with no luck.
Or maybe you’re just not interested in playing the social media game.
Or maybe, just maybe, you think you don’t even need an audience.
Whatever your past experience, you need to understand that building an audience may just be one of the most important investments you can make.
Why your audience matters
I don’t care if you are an artist, creator, small business owner, or the CEO of a Fortune 500 company.
Whatever your job-description, your audience is critical to your success.
Different industries refer to an audience as different things: the music industry calls them “fans”, social media has popularized referring to them as “followers”, and traditional businesses simply call them “customers”.
No matter the name, your audience is comprised of anyone who engages with or is impacted by your ideas.
Your audience is your means of distribution—it is the full extent of your network.
If you want to share a message, your audience is who will hear it.
Have a new product or service to sell?
Share it with your audience.
A new artistic project on the horizon?
That’s right, your audience is who will appreciate it.
Owning your audience gives you the ability to create what you love, earn a living from it, and enjoy your freedom by building the life of your dreams.
No more punching the clock.
No more asking for time off.
No more wondering how many vacation days you have left.
Building an audience allows you to say goodbye to asking for permission and hello to living life on your terms.
Furthermore, building an audience online serves as a way for you to lean into the things that make you unique and will allow you to differentiate yourself from the market and insulate you from being replaced by AI or automation.
Your audience is your future.
Your audience is freedom.
How to build an audience
If you’re serious about building an audience online and owning your distribution, then you have two currencies you can choose to spend on that endeavor: time and money.
Most of us are strapped for time, which means money is likely the easier path to take to chip away at this.
However, nothing beats putting in the effort.
Yes, paid ads are amazing (and we’ll get to that), but you can throw good money after bad quite easily if you don’t know how the game works.
The best way to learn the rules of the game is by putting in the time.
So I always recommend starting by putting your nose to the grindstone.
Pick one platform and figure out how to grow on it.
If you’re a writer, start on X or Threads.
If you’re more of a creative type, try Instagram or YouTube.
If you’re a musician, Spotify is the choice (and ads are more important here).
Whatever your path, learn the ins and outs of the platform, figure out what makes it tick and how others are achieving success.
Try things, take risks, and learn what works and what doesn’t.
Take courses from other people who have experienced the kind of success you want to emulate.
Trust me, spending $100 on the right course can change your life.
Truly.
Learn to clarify and communicate your ideas, learn to be persuasive, and learn to genuinely understand and connect with people.
Social media is social, after all.
If time isn’t on your side (or if you just want to scale more quickly), then learn to run paid ads.
Ads are an incredible way to extend your reach and broadcast your message to more people than you might otherwise have reached on your own.
And ads are an even better way to convert your rented audience (your social media following) into an owned audience (your email list).
Even if you’re seeing amazing growth on social media simply by posting organically, running ads to earn leads can help you convert that traffic into sales.
And sales are what will ultimately earn you the freedom you so desperately seek.
Take it from me, if you can clarify your ideas, craft a meaningful message, and keep showing up to share it, you can build an audience, own your distribution, and create the life of freedom you’ve always dreamed of.
Read the Newsletter
Explore previous issues of The One Thing to learn at your own pace and upgrade your marketing knowledge for free.
Book a Consultation
Schedule a one-on-one call with me to improve your marketing across paid advertising, social media, and more.
Become a Client
Hire our team to manage your marketing across streaming platforms and social media so you can focus on what matters most—making music.
Read the Newsletter
Explore previous issues of The One Thing to learn at your own pace and upgrade your marketing knowledge for free.
Book a Consultation
Schedule a one-on-one call with me to improve your marketing across paid advertising, social media, and more.
Become a Client
Hire our team to manage your marketing across streaming platforms and social media so you can focus on what matters most—making music.
Read the Newsletter
Explore previous issues of The One Thing to learn at your own pace and upgrade your marketing knowledge for free.
Book a Consultation
Schedule a one-on-one call with me to improve your marketing across paid advertising, social media, and more.
Become a Client
Hire our team to manage your marketing across streaming platforms and social media so you can focus on what matters most—making music.