Everything you share online increases the odds that the right people will find you.
Every tweet.
Every song.
Every podcast.
Every picture.
All of it.
Because you’re not just sharing your ideas, your art, or your business when you create online.
You are slowly building a mountain of discoverable work.
By creating and sharing your ideas, you are storing the way you think about the world in a publicly available repository for others to explore.
This means the more you create (and the more you share) the more there is for others to find.
And the less work there is for you to do to market yourself.
Where it begins
Creating online for the first time is a daunting task.
It feels scary and unknown.
What if I say something stupid?
What if people say mean things?
What if I fail?
Well, first off, let me just go ahead and tell you that all of these things will happen.
Guaranteed.
But the good news is no one really cares.
Unless you become massively famous, people don’t generally sit around dissecting your mistakes.
And even then, people forget pretty quickly.
Besides, everyone loves a good comeback story.
The reality is that people tend to remember the good things about you, the victories, the outliers.
And that’s what you’re trying to uncover and create when you share your ideas online.
You’re workshopping the way you think, in public, to find the handful of big wins that allow you to double down and press forward even further.
And as for the videos, photos, songs, and episodes that fall flat, well, they all serve as supporting evidence to drive people to your winners.
Besides, one winning post is likely to do more good for your bottom line than the next 100 posts combined.
Where it ends
Building a body of work takes time, but it’s easier than you think.
You just have to keep going.
It’s easy to look at a successful YouTuber like Marques Brownlee (currently 20M subs and 1.7k videos) and think, “I’ll never achieve that,” but Marques started at the same place we all do.
Zero.
Zero videos.
Zero posts.
Zero followers.
Zero everything.
Everyone starts in the same place.
That’s the beauty of the internet.
The difference between failure and success is simply refusing to quit.
Will you burn out at some point?
Probably.
Can you take a break from time to time?
Absolutely.
But as long as you keep showing up, keep creating, and keep sharing your ideas, given enough time, you will win.
Whatever that looks like for you.
So if you want to level up in business, art, entrepreneurship, or simply create things you love and share them with others, store your ideas online.
Market yourself.
Because you’re not trying to go viral.
You are building a body of work.
A body of work that will eventually change your life.
Everything you share online increases the odds that the right people will find you.
Every tweet.
Every song.
Every podcast.
Every picture.
All of it.
Because you’re not just sharing your ideas, your art, or your business when you create online.
You are slowly building a mountain of discoverable work.
By creating and sharing your ideas, you are storing the way you think about the world in a publicly available repository for others to explore.
This means the more you create (and the more you share) the more there is for others to find.
And the less work there is for you to do to market yourself.
Where it begins
Creating online for the first time is a daunting task.
It feels scary and unknown.
What if I say something stupid?
What if people say mean things?
What if I fail?
Well, first off, let me just go ahead and tell you that all of these things will happen.
Guaranteed.
But the good news is no one really cares.
Unless you become massively famous, people don’t generally sit around dissecting your mistakes.
And even then, people forget pretty quickly.
Besides, everyone loves a good comeback story.
The reality is that people tend to remember the good things about you, the victories, the outliers.
And that’s what you’re trying to uncover and create when you share your ideas online.
You’re workshopping the way you think, in public, to find the handful of big wins that allow you to double down and press forward even further.
And as for the videos, photos, songs, and episodes that fall flat, well, they all serve as supporting evidence to drive people to your winners.
Besides, one winning post is likely to do more good for your bottom line than the next 100 posts combined.
Where it ends
Building a body of work takes time, but it’s easier than you think.
You just have to keep going.
It’s easy to look at a successful YouTuber like Marques Brownlee (currently 20M subs and 1.7k videos) and think, “I’ll never achieve that,” but Marques started at the same place we all do.
Zero.
Zero videos.
Zero posts.
Zero followers.
Zero everything.
Everyone starts in the same place.
That’s the beauty of the internet.
The difference between failure and success is simply refusing to quit.
Will you burn out at some point?
Probably.
Can you take a break from time to time?
Absolutely.
But as long as you keep showing up, keep creating, and keep sharing your ideas, given enough time, you will win.
Whatever that looks like for you.
So if you want to level up in business, art, entrepreneurship, or simply create things you love and share them with others, store your ideas online.
Market yourself.
Because you’re not trying to go viral.
You are building a body of work.
A body of work that will eventually change your life.
Everything you share online increases the odds that the right people will find you.
Every tweet.
Every song.
Every podcast.
Every picture.
All of it.
Because you’re not just sharing your ideas, your art, or your business when you create online.
You are slowly building a mountain of discoverable work.
By creating and sharing your ideas, you are storing the way you think about the world in a publicly available repository for others to explore.
This means the more you create (and the more you share) the more there is for others to find.
And the less work there is for you to do to market yourself.
Where it begins
Creating online for the first time is a daunting task.
It feels scary and unknown.
What if I say something stupid?
What if people say mean things?
What if I fail?
Well, first off, let me just go ahead and tell you that all of these things will happen.
Guaranteed.
But the good news is no one really cares.
Unless you become massively famous, people don’t generally sit around dissecting your mistakes.
And even then, people forget pretty quickly.
Besides, everyone loves a good comeback story.
The reality is that people tend to remember the good things about you, the victories, the outliers.
And that’s what you’re trying to uncover and create when you share your ideas online.
You’re workshopping the way you think, in public, to find the handful of big wins that allow you to double down and press forward even further.
And as for the videos, photos, songs, and episodes that fall flat, well, they all serve as supporting evidence to drive people to your winners.
Besides, one winning post is likely to do more good for your bottom line than the next 100 posts combined.
Where it ends
Building a body of work takes time, but it’s easier than you think.
You just have to keep going.
It’s easy to look at a successful YouTuber like Marques Brownlee (currently 20M subs and 1.7k videos) and think, “I’ll never achieve that,” but Marques started at the same place we all do.
Zero.
Zero videos.
Zero posts.
Zero followers.
Zero everything.
Everyone starts in the same place.
That’s the beauty of the internet.
The difference between failure and success is simply refusing to quit.
Will you burn out at some point?
Probably.
Can you take a break from time to time?
Absolutely.
But as long as you keep showing up, keep creating, and keep sharing your ideas, given enough time, you will win.
Whatever that looks like for you.
So if you want to level up in business, art, entrepreneurship, or simply create things you love and share them with others, store your ideas online.
Market yourself.
Because you’re not trying to go viral.
You are building a body of work.
A body of work that will eventually change your life.
Whenever you're ready, there are three ways I can help you:
Read for free - Explore previous issues of the newsletter to learn at your own pace and upgrade your marketing and value creation mindset for free.
Book a consultation - Schedule a 1:1 call to improve your marketing, branding, and value offering across paid advertising, social media, and more.
Upgrade your marketing team - Hire me to manage your marketing and advertising across platforms so you can focus on what matters most.
Whenever you're ready, there are three ways I can help you:
Read for free - Explore previous issues of the newsletter to learn at your own pace and upgrade your marketing and value creation mindset for free.
Book a consultation - Schedule a 1:1 call to improve your marketing, branding, and value offering across paid advertising, social media, and more.
Upgrade your marketing team - Hire me to manage your marketing and advertising across platforms so you can focus on what matters most.
Whenever you're ready, there are three ways I can help you:
Read for free - Explore previous issues of the newsletter to learn at your own pace and upgrade your marketing and value creation mindset for free.
Book a consultation - Schedule a 1:1 call to improve your marketing, branding, and value offering across paid advertising, social media, and more.
Upgrade your marketing team - Hire me to manage your marketing and advertising across platforms so you can focus on what matters most.