We all love to build our fanbase on Spotify, but DSPs are only one step of the process when it comes to building an engaged fanbase.
We want to worry about our social media following so we can keep our fans engaged, and we also want to take it one step further and build out my personal favorite: our email list.
So here is a simple three-step funnel for using ads to build out our numbers at every level, ultimately culminating with our new listener’s email address.
Boost a Reel
Start by creating a short-form video clip of one of your songs.
This can be you performing the song or just a cool transition video set to your music.
Take this video and boost it using an engagement campaign.
The goal here is to access the maximum amount of people so we can pull a segment of the most engaged viewers and create a retargeting audience comprised of them.
If we can get people to watch our video, then we know they’re interested enough to serve up an additional ad that sends them to Spotify.
And if we really want to maximize this step, we can add a link to our boosted video that sends them to our Instagram profile to build in new followers as a side effect of our primary goal.
Send our fans to Spotify
Once we’re gathering data inside our video view campaign, we can take these people, dump them into an audience and retarget them with an ad for our song on Spotify.
This should, theoretically, lead to a higher click-through rate for this step and access users who have already expressed an interest in what we do.
If we’re feeling frisky, we can also use a second cold-targeted ad set at this stage to gather new people into the funnel.
Once we start to see some traction at this stage, we can do the exact same thing we did before and create a custom audience of people who have viewed our ad videos inside this campaign.
We can also create an audience of people who have clicked through to our landing page and even those who have clicked the button on our landing pages if we’re using a conversion campaign.
Retarget for email
Now comes the fun part—we’re going to take both of the audiences we created in the previous step—video views and landing page visitors—and retarget those users to gather email addresses for our email list.
There are several ways to do this, but my favorite is to offer a free download of at least one of the songs we’ve used in our ads.
We can serve up an ad for this free download only to people who have listened to our music in the past, whether on Spotify or simply in the ad.
From there, it’s simply a matter of building out an introductory email sequence to deliver the free download and keep our new subscribers engaged until we hit them with an email about our next release, new merch, or whatever else it is we have to offer.
Continuously drop new music into this system, and we have a winning strategy that we can run continuously in the background while we work on new music.
We all love to build our fanbase on Spotify, but DSPs are only one step of the process when it comes to building an engaged fanbase.
We want to worry about our social media following so we can keep our fans engaged, and we also want to take it one step further and build out my personal favorite: our email list.
So here is a simple three-step funnel for using ads to build out our numbers at every level, ultimately culminating with our new listener’s email address.
Boost a Reel
Start by creating a short-form video clip of one of your songs.
This can be you performing the song or just a cool transition video set to your music.
Take this video and boost it using an engagement campaign.
The goal here is to access the maximum amount of people so we can pull a segment of the most engaged viewers and create a retargeting audience comprised of them.
If we can get people to watch our video, then we know they’re interested enough to serve up an additional ad that sends them to Spotify.
And if we really want to maximize this step, we can add a link to our boosted video that sends them to our Instagram profile to build in new followers as a side effect of our primary goal.
Send our fans to Spotify
Once we’re gathering data inside our video view campaign, we can take these people, dump them into an audience and retarget them with an ad for our song on Spotify.
This should, theoretically, lead to a higher click-through rate for this step and access users who have already expressed an interest in what we do.
If we’re feeling frisky, we can also use a second cold-targeted ad set at this stage to gather new people into the funnel.
Once we start to see some traction at this stage, we can do the exact same thing we did before and create a custom audience of people who have viewed our ad videos inside this campaign.
We can also create an audience of people who have clicked through to our landing page and even those who have clicked the button on our landing pages if we’re using a conversion campaign.
Retarget for email
Now comes the fun part—we’re going to take both of the audiences we created in the previous step—video views and landing page visitors—and retarget those users to gather email addresses for our email list.
There are several ways to do this, but my favorite is to offer a free download of at least one of the songs we’ve used in our ads.
We can serve up an ad for this free download only to people who have listened to our music in the past, whether on Spotify or simply in the ad.
From there, it’s simply a matter of building out an introductory email sequence to deliver the free download and keep our new subscribers engaged until we hit them with an email about our next release, new merch, or whatever else it is we have to offer.
Continuously drop new music into this system, and we have a winning strategy that we can run continuously in the background while we work on new music.
We all love to build our fanbase on Spotify, but DSPs are only one step of the process when it comes to building an engaged fanbase.
We want to worry about our social media following so we can keep our fans engaged, and we also want to take it one step further and build out my personal favorite: our email list.
So here is a simple three-step funnel for using ads to build out our numbers at every level, ultimately culminating with our new listener’s email address.
Boost a Reel
Start by creating a short-form video clip of one of your songs.
This can be you performing the song or just a cool transition video set to your music.
Take this video and boost it using an engagement campaign.
The goal here is to access the maximum amount of people so we can pull a segment of the most engaged viewers and create a retargeting audience comprised of them.
If we can get people to watch our video, then we know they’re interested enough to serve up an additional ad that sends them to Spotify.
And if we really want to maximize this step, we can add a link to our boosted video that sends them to our Instagram profile to build in new followers as a side effect of our primary goal.
Send our fans to Spotify
Once we’re gathering data inside our video view campaign, we can take these people, dump them into an audience and retarget them with an ad for our song on Spotify.
This should, theoretically, lead to a higher click-through rate for this step and access users who have already expressed an interest in what we do.
If we’re feeling frisky, we can also use a second cold-targeted ad set at this stage to gather new people into the funnel.
Once we start to see some traction at this stage, we can do the exact same thing we did before and create a custom audience of people who have viewed our ad videos inside this campaign.
We can also create an audience of people who have clicked through to our landing page and even those who have clicked the button on our landing pages if we’re using a conversion campaign.
Retarget for email
Now comes the fun part—we’re going to take both of the audiences we created in the previous step—video views and landing page visitors—and retarget those users to gather email addresses for our email list.
There are several ways to do this, but my favorite is to offer a free download of at least one of the songs we’ve used in our ads.
We can serve up an ad for this free download only to people who have listened to our music in the past, whether on Spotify or simply in the ad.
From there, it’s simply a matter of building out an introductory email sequence to deliver the free download and keep our new subscribers engaged until we hit them with an email about our next release, new merch, or whatever else it is we have to offer.
Continuously drop new music into this system, and we have a winning strategy that we can run continuously in the background while we work on new music.
Whenever you're ready, there are four ways I can help you:
Subscribe to the Newsletter: Join our growing network of artists, creators, and entrepreneurs by receiving The One Thing directly to your inbox every week.
Book a Consultation: Schedule a one-on-one call with me to improve your marketing across paid advertising, social media, and more.
The Spotify Traffic Accelerator: Join the hundreds of artists who have successfully learned to automate their growth on Spotify using paid ads on Instagram.
Become a DuPree X Artist: Hire our team to manage your marketing across streaming platforms and social media so you can focus on what matters most—making music.
Whenever you're ready, there are four ways I can help you:
Subscribe to the Newsletter: Join our growing network of artists, creators, and entrepreneurs by receiving The One Thing directly to your inbox every week.
Book a Consultation: Schedule a one-on-one call with me to improve your marketing across paid advertising, social media, and more.
The Spotify Traffic Accelerator: Join the hundreds of artists who have successfully learned to automate their growth on Spotify using paid ads on Instagram.
Become a DuPree X Artist: Hire our team to manage your marketing across streaming platforms and social media so you can focus on what matters most—making music.
Whenever you're ready, there are four ways I can help you:
Subscribe to the Newsletter: Join our growing network of artists, creators, and entrepreneurs by receiving The One Thing directly to your inbox every week.
Book a Consultation: Schedule a one-on-one call with me to improve your marketing across paid advertising, social media, and more.
The Spotify Traffic Accelerator: Join the hundreds of artists who have successfully learned to automate their growth on Spotify using paid ads on Instagram.
Become a DuPree X Artist: Hire our team to manage your marketing across streaming platforms and social media so you can focus on what matters most—making music.