Every social media platform plays by the same set of rules.
Sure, the algorithms are all a bit different and they each have their own “thing”, but by and large, they are all relatively the same.
The main idea is this: what you put in is what you get out.
And while success on any given platform may vary depending on the style of content that’s prioritized, if you truly want to grow on your social media platform of choice, there are three main ideas you’ll want to remember:
Quality, consistency, and engagement.
Focus on value
People don’t care about what you can do. They only care about what you can do for them.
It may sound callous, but it’s true.
Every single one of us spends time on YouTube, Instagram, TikTok, or anything else because something on there brings us value.
This could be entertainment, education, inspiration, or a number of other things, but the fact is, we wouldn’t be there if we didn’t see some sort of material benefit in our lives.
As a creator, it is your job to figure out what kind of value you can deliver to others on the platform(s) of your choice.
Personally, I’ve leaned into education and inspiration, but that doesn’t necessarily mean that’s the route you have to take.
You can post beats, songs, live performance videos, AMVs, live streams, create skits, or anything else you can think of.
There are endless options, but it is your job to find the intersection of what you enjoy, what you’re good at, and what will improve the lives of your audience.
When people get value from your content, they are more inclined to stick around for more content in the future because they believe it will bring them value as well, thus creating a positive feedback loop.
And since every social media platform is built around a mathematical algorithm that auto-suggests content, a positive feedback loop is exactly what we want.
Create content to find your fans. Deliver value to keep them.
Be consistent
Social media is really nothing more than a numbers game.
The more you create and share, the more opportunities you have to succeed.
And interestingly enough, this output of content is also how you up the quality of what you do.
More reps equal better content, and better content equals more value for your audience.
Not only does more content lead to better quality in the content you create, but it also dumps way more information into the algorithm of the platform you’re using.
The more information the equation has, the better it can determine who will enjoy your content in the future.
And the best way to give the algorithm this influx of information is to be consistent.
In short, post. A lot.
If you keep showing up, you will naturally improve, so will your results, and so will the algorithm’s understanding of what you do.
Engage
Connecting with your audience is the great social media unlock.
Posting loads of content and delivering value without communicating with your audience is a sure way to be left scratching your head when you don’t see the growth you’re looking for.
If you are adding value to people’s lives, they are naturally going to want more.
So give it to them.
Reply to every comment, answer every DM, and seek to establish relationships with the people who invest their time into you and what you do.
Not only will this naturally boost your growth on the platform, but you will learn even more about what your audience wants more of, thus creating an even greater positive feedback loop.
And as you already know, positive feedback loops are the name of the algorithmic game.
Pro tip: for extra bonus points, seek out creators in your niche and engage on their content as well.
Every social media platform plays by the same set of rules.
Sure, the algorithms are all a bit different and they each have their own “thing”, but by and large, they are all relatively the same.
The main idea is this: what you put in is what you get out.
And while success on any given platform may vary depending on the style of content that’s prioritized, if you truly want to grow on your social media platform of choice, there are three main ideas you’ll want to remember:
Quality, consistency, and engagement.
Focus on value
People don’t care about what you can do. They only care about what you can do for them.
It may sound callous, but it’s true.
Every single one of us spends time on YouTube, Instagram, TikTok, or anything else because something on there brings us value.
This could be entertainment, education, inspiration, or a number of other things, but the fact is, we wouldn’t be there if we didn’t see some sort of material benefit in our lives.
As a creator, it is your job to figure out what kind of value you can deliver to others on the platform(s) of your choice.
Personally, I’ve leaned into education and inspiration, but that doesn’t necessarily mean that’s the route you have to take.
You can post beats, songs, live performance videos, AMVs, live streams, create skits, or anything else you can think of.
There are endless options, but it is your job to find the intersection of what you enjoy, what you’re good at, and what will improve the lives of your audience.
When people get value from your content, they are more inclined to stick around for more content in the future because they believe it will bring them value as well, thus creating a positive feedback loop.
And since every social media platform is built around a mathematical algorithm that auto-suggests content, a positive feedback loop is exactly what we want.
Create content to find your fans. Deliver value to keep them.
Be consistent
Social media is really nothing more than a numbers game.
The more you create and share, the more opportunities you have to succeed.
And interestingly enough, this output of content is also how you up the quality of what you do.
More reps equal better content, and better content equals more value for your audience.
Not only does more content lead to better quality in the content you create, but it also dumps way more information into the algorithm of the platform you’re using.
The more information the equation has, the better it can determine who will enjoy your content in the future.
And the best way to give the algorithm this influx of information is to be consistent.
In short, post. A lot.
If you keep showing up, you will naturally improve, so will your results, and so will the algorithm’s understanding of what you do.
Engage
Connecting with your audience is the great social media unlock.
Posting loads of content and delivering value without communicating with your audience is a sure way to be left scratching your head when you don’t see the growth you’re looking for.
If you are adding value to people’s lives, they are naturally going to want more.
So give it to them.
Reply to every comment, answer every DM, and seek to establish relationships with the people who invest their time into you and what you do.
Not only will this naturally boost your growth on the platform, but you will learn even more about what your audience wants more of, thus creating an even greater positive feedback loop.
And as you already know, positive feedback loops are the name of the algorithmic game.
Pro tip: for extra bonus points, seek out creators in your niche and engage on their content as well.
Every social media platform plays by the same set of rules.
Sure, the algorithms are all a bit different and they each have their own “thing”, but by and large, they are all relatively the same.
The main idea is this: what you put in is what you get out.
And while success on any given platform may vary depending on the style of content that’s prioritized, if you truly want to grow on your social media platform of choice, there are three main ideas you’ll want to remember:
Quality, consistency, and engagement.
Focus on value
People don’t care about what you can do. They only care about what you can do for them.
It may sound callous, but it’s true.
Every single one of us spends time on YouTube, Instagram, TikTok, or anything else because something on there brings us value.
This could be entertainment, education, inspiration, or a number of other things, but the fact is, we wouldn’t be there if we didn’t see some sort of material benefit in our lives.
As a creator, it is your job to figure out what kind of value you can deliver to others on the platform(s) of your choice.
Personally, I’ve leaned into education and inspiration, but that doesn’t necessarily mean that’s the route you have to take.
You can post beats, songs, live performance videos, AMVs, live streams, create skits, or anything else you can think of.
There are endless options, but it is your job to find the intersection of what you enjoy, what you’re good at, and what will improve the lives of your audience.
When people get value from your content, they are more inclined to stick around for more content in the future because they believe it will bring them value as well, thus creating a positive feedback loop.
And since every social media platform is built around a mathematical algorithm that auto-suggests content, a positive feedback loop is exactly what we want.
Create content to find your fans. Deliver value to keep them.
Be consistent
Social media is really nothing more than a numbers game.
The more you create and share, the more opportunities you have to succeed.
And interestingly enough, this output of content is also how you up the quality of what you do.
More reps equal better content, and better content equals more value for your audience.
Not only does more content lead to better quality in the content you create, but it also dumps way more information into the algorithm of the platform you’re using.
The more information the equation has, the better it can determine who will enjoy your content in the future.
And the best way to give the algorithm this influx of information is to be consistent.
In short, post. A lot.
If you keep showing up, you will naturally improve, so will your results, and so will the algorithm’s understanding of what you do.
Engage
Connecting with your audience is the great social media unlock.
Posting loads of content and delivering value without communicating with your audience is a sure way to be left scratching your head when you don’t see the growth you’re looking for.
If you are adding value to people’s lives, they are naturally going to want more.
So give it to them.
Reply to every comment, answer every DM, and seek to establish relationships with the people who invest their time into you and what you do.
Not only will this naturally boost your growth on the platform, but you will learn even more about what your audience wants more of, thus creating an even greater positive feedback loop.
And as you already know, positive feedback loops are the name of the algorithmic game.
Pro tip: for extra bonus points, seek out creators in your niche and engage on their content as well.
Whenever you're ready, there are four ways I can help you:
Subscribe to the Newsletter: Join our growing network of artists, creators, and entrepreneurs by receiving The One Thing directly to your inbox every week.
Book a Consultation: Schedule a one-on-one call with me to improve your marketing across paid advertising, social media, and more.
The Spotify Traffic Accelerator: Join the hundreds of artists who have successfully learned to automate their growth on Spotify using paid ads on Instagram.
Become a DuPree X Artist: Hire our team to manage your marketing across streaming platforms and social media so you can focus on what matters most—making music.
Whenever you're ready, there are four ways I can help you:
Subscribe to the Newsletter: Join our growing network of artists, creators, and entrepreneurs by receiving The One Thing directly to your inbox every week.
Book a Consultation: Schedule a one-on-one call with me to improve your marketing across paid advertising, social media, and more.
The Spotify Traffic Accelerator: Join the hundreds of artists who have successfully learned to automate their growth on Spotify using paid ads on Instagram.
Become a DuPree X Artist: Hire our team to manage your marketing across streaming platforms and social media so you can focus on what matters most—making music.
Whenever you're ready, there are four ways I can help you:
Subscribe to the Newsletter: Join our growing network of artists, creators, and entrepreneurs by receiving The One Thing directly to your inbox every week.
Book a Consultation: Schedule a one-on-one call with me to improve your marketing across paid advertising, social media, and more.
The Spotify Traffic Accelerator: Join the hundreds of artists who have successfully learned to automate their growth on Spotify using paid ads on Instagram.
Become a DuPree X Artist: Hire our team to manage your marketing across streaming platforms and social media so you can focus on what matters most—making music.