Are your Spotify ads not generating the results you want?
Are you tired of throwing money at campaigns that just aren’t converting?
Rest assured, you’re not alone.
We’ve all been there, myself included.
Many artists struggle to effectively connect with their audience and pull traffic to Spotify to generate long-term fans and listeners.
Fortunately, most of the time, it’s a relatively easy fix.
So let’s pick through three super simple reasons your ads might not be generating the results you want, and let’s look at how to fix them so you can optimize your next campaign for success.
Targeting the wrong countries
Where you choose to advertise is a core component of successful marketing.
Focus on the right countries, and you just might have a winning ad campaign on your hands.
Look at the wrong countries, and you’ll burn through cash without any results for your efforts.
Put simply, location matters.
This is why we focus on 13 core countries inside our course, The Spotify Traffic Accelerator, and precisely why we lean into those same countries for every artist we help with our agency.
Of course, that’s not to say you can’t look outside of those countries.
In fact, sometimes that’s exactly what makes the most sense.
But you have to pay attention to the details to ensure what you’re doing is working.
Whether you’re focusing on the 13 “primary” countries or targeting listeners outside of these territories, it is always a good idea to regularly cross-reference your results by country on Meta with your results by country on Spotify.
Look at where people are clicking through on your ads, and look through where they’re consuming your music on Spotify.
If you find a location with a lot of clicks or conversions but no listeners, you might think about pulling that location from your targeting to clean things up.
Focusing on the wrong age
For most new campaigns, I like to set my age targeting to a bit wider than I think I’ll ultimately end up.
It’s always best to cast the net a bit wider and then narrow in from there.
Of course, this usually ends up with me pulling the higher age demographics unless an artist just has a core fanbase in that age range.
But let’s be honest, most music is getting discovered by people who aren’t over 65.
One of the big campaign killers I see when hopping into other artists’ ad accounts is that they’ll leave that age range wide open, get a ton of clicks from 65+, and then wonder why no one is listening on Spotify.
It’s ok to start with this wider targeting (again, I do), but just as you want to pay attention to the details with respect to country targeting, you want to evaluate your traffic on Meta against your traffic on Spotify.
If your listeners on Spotify are between the ages of 18 and 34, but you’re getting a lot of clicks from 65+ on Meta, it might be time to cut that age targeting down to a more sensible range to match your goals and double down on the audience that’s actually making to the other side of the link click.
Your ads aren’t engaging
You can target the right countries and hit the right age range—and you can even have a great song—but if your ad isn’t engaging, none of the rest matters.
The single most important purpose of your ad is to gain attention.
If your ad doesn’t earn attention, no one will hear your song in the first place.
You’d be amazed how frequently an underperforming ad campaign can be chalked up simply to bad visual ad creative.
This is why it’s so important to test, test, test.
Test different sections of your song.
Test different videos.
Test different looks.
If you’ve run through the first two sections of this and you’re still not seeing traffic make it to Spotify (and you feel confident you have a great song), you might think about trying some new ad creative to shake things up.
It may just make all the difference.
Are your Spotify ads not generating the results you want?
Are you tired of throwing money at campaigns that just aren’t converting?
Rest assured, you’re not alone.
We’ve all been there, myself included.
Many artists struggle to effectively connect with their audience and pull traffic to Spotify to generate long-term fans and listeners.
Fortunately, most of the time, it’s a relatively easy fix.
So let’s pick through three super simple reasons your ads might not be generating the results you want, and let’s look at how to fix them so you can optimize your next campaign for success.
Targeting the wrong countries
Where you choose to advertise is a core component of successful marketing.
Focus on the right countries, and you just might have a winning ad campaign on your hands.
Look at the wrong countries, and you’ll burn through cash without any results for your efforts.
Put simply, location matters.
This is why we focus on 13 core countries inside our course, The Spotify Traffic Accelerator, and precisely why we lean into those same countries for every artist we help with our agency.
Of course, that’s not to say you can’t look outside of those countries.
In fact, sometimes that’s exactly what makes the most sense.
But you have to pay attention to the details to ensure what you’re doing is working.
Whether you’re focusing on the 13 “primary” countries or targeting listeners outside of these territories, it is always a good idea to regularly cross-reference your results by country on Meta with your results by country on Spotify.
Look at where people are clicking through on your ads, and look through where they’re consuming your music on Spotify.
If you find a location with a lot of clicks or conversions but no listeners, you might think about pulling that location from your targeting to clean things up.
Focusing on the wrong age
For most new campaigns, I like to set my age targeting to a bit wider than I think I’ll ultimately end up.
It’s always best to cast the net a bit wider and then narrow in from there.
Of course, this usually ends up with me pulling the higher age demographics unless an artist just has a core fanbase in that age range.
But let’s be honest, most music is getting discovered by people who aren’t over 65.
One of the big campaign killers I see when hopping into other artists’ ad accounts is that they’ll leave that age range wide open, get a ton of clicks from 65+, and then wonder why no one is listening on Spotify.
It’s ok to start with this wider targeting (again, I do), but just as you want to pay attention to the details with respect to country targeting, you want to evaluate your traffic on Meta against your traffic on Spotify.
If your listeners on Spotify are between the ages of 18 and 34, but you’re getting a lot of clicks from 65+ on Meta, it might be time to cut that age targeting down to a more sensible range to match your goals and double down on the audience that’s actually making to the other side of the link click.
Your ads aren’t engaging
You can target the right countries and hit the right age range—and you can even have a great song—but if your ad isn’t engaging, none of the rest matters.
The single most important purpose of your ad is to gain attention.
If your ad doesn’t earn attention, no one will hear your song in the first place.
You’d be amazed how frequently an underperforming ad campaign can be chalked up simply to bad visual ad creative.
This is why it’s so important to test, test, test.
Test different sections of your song.
Test different videos.
Test different looks.
If you’ve run through the first two sections of this and you’re still not seeing traffic make it to Spotify (and you feel confident you have a great song), you might think about trying some new ad creative to shake things up.
It may just make all the difference.
Are your Spotify ads not generating the results you want?
Are you tired of throwing money at campaigns that just aren’t converting?
Rest assured, you’re not alone.
We’ve all been there, myself included.
Many artists struggle to effectively connect with their audience and pull traffic to Spotify to generate long-term fans and listeners.
Fortunately, most of the time, it’s a relatively easy fix.
So let’s pick through three super simple reasons your ads might not be generating the results you want, and let’s look at how to fix them so you can optimize your next campaign for success.
Targeting the wrong countries
Where you choose to advertise is a core component of successful marketing.
Focus on the right countries, and you just might have a winning ad campaign on your hands.
Look at the wrong countries, and you’ll burn through cash without any results for your efforts.
Put simply, location matters.
This is why we focus on 13 core countries inside our course, The Spotify Traffic Accelerator, and precisely why we lean into those same countries for every artist we help with our agency.
Of course, that’s not to say you can’t look outside of those countries.
In fact, sometimes that’s exactly what makes the most sense.
But you have to pay attention to the details to ensure what you’re doing is working.
Whether you’re focusing on the 13 “primary” countries or targeting listeners outside of these territories, it is always a good idea to regularly cross-reference your results by country on Meta with your results by country on Spotify.
Look at where people are clicking through on your ads, and look through where they’re consuming your music on Spotify.
If you find a location with a lot of clicks or conversions but no listeners, you might think about pulling that location from your targeting to clean things up.
Focusing on the wrong age
For most new campaigns, I like to set my age targeting to a bit wider than I think I’ll ultimately end up.
It’s always best to cast the net a bit wider and then narrow in from there.
Of course, this usually ends up with me pulling the higher age demographics unless an artist just has a core fanbase in that age range.
But let’s be honest, most music is getting discovered by people who aren’t over 65.
One of the big campaign killers I see when hopping into other artists’ ad accounts is that they’ll leave that age range wide open, get a ton of clicks from 65+, and then wonder why no one is listening on Spotify.
It’s ok to start with this wider targeting (again, I do), but just as you want to pay attention to the details with respect to country targeting, you want to evaluate your traffic on Meta against your traffic on Spotify.
If your listeners on Spotify are between the ages of 18 and 34, but you’re getting a lot of clicks from 65+ on Meta, it might be time to cut that age targeting down to a more sensible range to match your goals and double down on the audience that’s actually making to the other side of the link click.
Your ads aren’t engaging
You can target the right countries and hit the right age range—and you can even have a great song—but if your ad isn’t engaging, none of the rest matters.
The single most important purpose of your ad is to gain attention.
If your ad doesn’t earn attention, no one will hear your song in the first place.
You’d be amazed how frequently an underperforming ad campaign can be chalked up simply to bad visual ad creative.
This is why it’s so important to test, test, test.
Test different sections of your song.
Test different videos.
Test different looks.
If you’ve run through the first two sections of this and you’re still not seeing traffic make it to Spotify (and you feel confident you have a great song), you might think about trying some new ad creative to shake things up.
It may just make all the difference.
Whenever you're ready, there are four ways I can help you:
Subscribe to the Newsletter: Join our growing network of artists, creators, and entrepreneurs by receiving The One Thing directly to your inbox every week.
Book a Consultation: Schedule a one-on-one call with me to improve your marketing across paid advertising, social media, and more.
The Spotify Traffic Accelerator: Join the hundreds of artists who have successfully learned to automate their growth on Spotify using paid ads on Instagram.
Become a DuPree X Artist: Hire our team to manage your marketing across streaming platforms and social media so you can focus on what matters most—making music.
Whenever you're ready, there are four ways I can help you:
Subscribe to the Newsletter: Join our growing network of artists, creators, and entrepreneurs by receiving The One Thing directly to your inbox every week.
Book a Consultation: Schedule a one-on-one call with me to improve your marketing across paid advertising, social media, and more.
The Spotify Traffic Accelerator: Join the hundreds of artists who have successfully learned to automate their growth on Spotify using paid ads on Instagram.
Become a DuPree X Artist: Hire our team to manage your marketing across streaming platforms and social media so you can focus on what matters most—making music.
Whenever you're ready, there are four ways I can help you:
Subscribe to the Newsletter: Join our growing network of artists, creators, and entrepreneurs by receiving The One Thing directly to your inbox every week.
Book a Consultation: Schedule a one-on-one call with me to improve your marketing across paid advertising, social media, and more.
The Spotify Traffic Accelerator: Join the hundreds of artists who have successfully learned to automate their growth on Spotify using paid ads on Instagram.
Become a DuPree X Artist: Hire our team to manage your marketing across streaming platforms and social media so you can focus on what matters most—making music.