Building a brand is about so much more than your visual identity or the work you produce—it’s your reputation.
What do people think of when they think of you?
What ideas come to mind?
Are you solving a worthy problem?
Do you sell a desirable product?
Are you creating art that brings joy, peace, or excitement?
Do people find you trustworthy?
Or do they believe you are unreliable?
What people think of you is the essence of your brand—it is how you make them feel and what you inspire them to be.
And when built with intention and purpose, your brand can become one of the most powerful assets in your marketing arsenal.
Pieces of a puzzle
Yes, your visual identity is an important piece of your brand, but it isn’t the whole pie.
So is your product or service, but again, it’s not the whole thing.
Everything you create, say, build, sell, and share is a component of your brand, and all of these disparate components, when put together, form your reputation with your audience.
I like to visualize it as a giant web of connections that form the entity that is you or your business.
Every single thing you say, do, or make adds to this web of who you are.
Every tweet you post.
Every video you publish.
Every blog you write.
Every song you release.
Your bio.
Your picture.
The colors you use.
The filters you choose.
The words you say.
The emotions you share.
All of these are unique, individual touchpoints that provide just a little bit more context about who you are and help to paint that picture and articulate that message for your audience.
And it is this painting, this web—this idea—that ultimately brings passive audience members into your inner circle and turns them into customers.
And customers are the lifeblood of your business.
Customers buy your product, service, or creative work.
Customers support you, believe in you, and help you pay your bills so you can pour more of your time, attention, and energy into the work you’ve been called to and that you are uniquely positioned to do.
We all have gifts to put into the world, and turning our passive audience into paying customers is how we earn the freedom to lean further into those gifts.
It’s what allows us to serve more people with our talents.
And that’s what life and business are all about.
So think about who you want to be.
Think about what you want to say.
And most importantly, think about what you want your audience to believe about who you are and what value you can add to their lives.
Use every opportunity to communicate that unique value proposition.
Make sure all you do pours into that vision for the future that you feel led to produce.
Paint a picture.
Tell a story.
Create a web of information that clearly communicates who you are and what you have to offer to the world.
If you can do that, you can move mountains.
Building a brand is about so much more than your visual identity or the work you produce—it’s your reputation.
What do people think of when they think of you?
What ideas come to mind?
Are you solving a worthy problem?
Do you sell a desirable product?
Are you creating art that brings joy, peace, or excitement?
Do people find you trustworthy?
Or do they believe you are unreliable?
What people think of you is the essence of your brand—it is how you make them feel and what you inspire them to be.
And when built with intention and purpose, your brand can become one of the most powerful assets in your marketing arsenal.
Pieces of a puzzle
Yes, your visual identity is an important piece of your brand, but it isn’t the whole pie.
So is your product or service, but again, it’s not the whole thing.
Everything you create, say, build, sell, and share is a component of your brand, and all of these disparate components, when put together, form your reputation with your audience.
I like to visualize it as a giant web of connections that form the entity that is you or your business.
Every single thing you say, do, or make adds to this web of who you are.
Every tweet you post.
Every video you publish.
Every blog you write.
Every song you release.
Your bio.
Your picture.
The colors you use.
The filters you choose.
The words you say.
The emotions you share.
All of these are unique, individual touchpoints that provide just a little bit more context about who you are and help to paint that picture and articulate that message for your audience.
And it is this painting, this web—this idea—that ultimately brings passive audience members into your inner circle and turns them into customers.
And customers are the lifeblood of your business.
Customers buy your product, service, or creative work.
Customers support you, believe in you, and help you pay your bills so you can pour more of your time, attention, and energy into the work you’ve been called to and that you are uniquely positioned to do.
We all have gifts to put into the world, and turning our passive audience into paying customers is how we earn the freedom to lean further into those gifts.
It’s what allows us to serve more people with our talents.
And that’s what life and business are all about.
So think about who you want to be.
Think about what you want to say.
And most importantly, think about what you want your audience to believe about who you are and what value you can add to their lives.
Use every opportunity to communicate that unique value proposition.
Make sure all you do pours into that vision for the future that you feel led to produce.
Paint a picture.
Tell a story.
Create a web of information that clearly communicates who you are and what you have to offer to the world.
If you can do that, you can move mountains.
Building a brand is about so much more than your visual identity or the work you produce—it’s your reputation.
What do people think of when they think of you?
What ideas come to mind?
Are you solving a worthy problem?
Do you sell a desirable product?
Are you creating art that brings joy, peace, or excitement?
Do people find you trustworthy?
Or do they believe you are unreliable?
What people think of you is the essence of your brand—it is how you make them feel and what you inspire them to be.
And when built with intention and purpose, your brand can become one of the most powerful assets in your marketing arsenal.
Pieces of a puzzle
Yes, your visual identity is an important piece of your brand, but it isn’t the whole pie.
So is your product or service, but again, it’s not the whole thing.
Everything you create, say, build, sell, and share is a component of your brand, and all of these disparate components, when put together, form your reputation with your audience.
I like to visualize it as a giant web of connections that form the entity that is you or your business.
Every single thing you say, do, or make adds to this web of who you are.
Every tweet you post.
Every video you publish.
Every blog you write.
Every song you release.
Your bio.
Your picture.
The colors you use.
The filters you choose.
The words you say.
The emotions you share.
All of these are unique, individual touchpoints that provide just a little bit more context about who you are and help to paint that picture and articulate that message for your audience.
And it is this painting, this web—this idea—that ultimately brings passive audience members into your inner circle and turns them into customers.
And customers are the lifeblood of your business.
Customers buy your product, service, or creative work.
Customers support you, believe in you, and help you pay your bills so you can pour more of your time, attention, and energy into the work you’ve been called to and that you are uniquely positioned to do.
We all have gifts to put into the world, and turning our passive audience into paying customers is how we earn the freedom to lean further into those gifts.
It’s what allows us to serve more people with our talents.
And that’s what life and business are all about.
So think about who you want to be.
Think about what you want to say.
And most importantly, think about what you want your audience to believe about who you are and what value you can add to their lives.
Use every opportunity to communicate that unique value proposition.
Make sure all you do pours into that vision for the future that you feel led to produce.
Paint a picture.
Tell a story.
Create a web of information that clearly communicates who you are and what you have to offer to the world.
If you can do that, you can move mountains.
Take the next step
Read the Newsletter: Explore previous issues of The One Thing to learn at your own pace and upgrade your marketing knowledge for free.
Book a Consultation: Schedule a one-on-one call with me to improve your marketing across paid advertising, social media, and more.
Become a Client: Hire our team to manage your marketing across streaming platforms and social media so you can focus on what matters most—making music.
Take a Course: Join the hundreds of artists who have successfully learned to automate their growth on Spotify using paid ads on Instagram.
Take the next step
Read the Newsletter: Explore previous issues of The One Thing to learn at your own pace and upgrade your marketing knowledge for free.
Book a Consultation: Schedule a one-on-one call with me to improve your marketing across paid advertising, social media, and more.
Become a Client: Hire our team to manage your marketing across streaming platforms and social media so you can focus on what matters most—making music.
Take a Course: Join the hundreds of artists who have successfully learned to automate their growth on Spotify using paid ads on Instagram.
Take the next step
Read the Newsletter: Explore previous issues of The One Thing to learn at your own pace and upgrade your marketing knowledge for free.
Book a Consultation: Schedule a one-on-one call with me to improve your marketing across paid advertising, social media, and more.
Become a Client: Hire our team to manage your marketing across streaming platforms and social media so you can focus on what matters most—making music.
Take a Course: Join the hundreds of artists who have successfully learned to automate their growth on Spotify using paid ads on Instagram.