Spotify has been busy rolling out an array of UI updates this year.
Many on the platform side, many on the Spotify for Artists side.
But they’ve just recently made two seemingly small adjustments that, to me, are adding a lot of value.
They may seem insignificant, but I believe they will have an outsized impact for artists.
The follow button
Let’s start with the consumer side of Spotify.
Back in June, Spotify rolled out this lovely little panel they’re calling the Now Playing View.
The display showcases what you’re currently listening to along with a bit of information about the artist and, depending on where you’re listening, the lyrics.
But when it first rolled out, it was mysteriously missing one small but important detail: a follow button.
You could look at the song’s cover art and read the artist’s bio, but you couldn’t just follow them.
Huge oversight.
Fortunately, though, Spotify quickly caught the error and adjusted.
Following the initial rollout, Spotify intelligently added the ability to follow the artist you’re currently listening to right from this heads-up display.
Once again, Spotify recognizes their platform is a social affair and an artist’s long-term success is built on fans investing for the future.
You love to see it.
Spotify for Artists
It’s not just the Spotify user who has seen upgrades—we have them inside Spotify for Artists as well.
Just this week, Spotify for Artists seems to have merged multiple data tabs into one seamless display inside the Audience view.
Where we used to have multiple tabs for our primary data and secondary data, we now have it all rolled into one.
Personally, I’m loving this.
I enjoy the ability to have quicker access to the information I want to see without having to navigate across tabs.
My personal favorite is the “Last 12 months” breakdown in the timeframe dropdown.
It’s a nice touch.
The one thing I’d love to see them improve upon though is the follower data.
I’ve gotten a tremendous amount of value from seeing the actual numerical growth in followers over a trailing 28-day window, which they have now adjusted to a percentage.
I’d like to see the raw numbers come back.
But outside of that, I’m loving these small adjustments to Spotify’s platform, both on the listener side and the artist side.
And I’d love to see others (ahem, Apple Music) follow suit.
Spotify has been busy rolling out an array of UI updates this year.
Many on the platform side, many on the Spotify for Artists side.
But they’ve just recently made two seemingly small adjustments that, to me, are adding a lot of value.
They may seem insignificant, but I believe they will have an outsized impact for artists.
The follow button
Let’s start with the consumer side of Spotify.
Back in June, Spotify rolled out this lovely little panel they’re calling the Now Playing View.
The display showcases what you’re currently listening to along with a bit of information about the artist and, depending on where you’re listening, the lyrics.
But when it first rolled out, it was mysteriously missing one small but important detail: a follow button.
You could look at the song’s cover art and read the artist’s bio, but you couldn’t just follow them.
Huge oversight.
Fortunately, though, Spotify quickly caught the error and adjusted.
Following the initial rollout, Spotify intelligently added the ability to follow the artist you’re currently listening to right from this heads-up display.
Once again, Spotify recognizes their platform is a social affair and an artist’s long-term success is built on fans investing for the future.
You love to see it.
Spotify for Artists
It’s not just the Spotify user who has seen upgrades—we have them inside Spotify for Artists as well.
Just this week, Spotify for Artists seems to have merged multiple data tabs into one seamless display inside the Audience view.
Where we used to have multiple tabs for our primary data and secondary data, we now have it all rolled into one.
Personally, I’m loving this.
I enjoy the ability to have quicker access to the information I want to see without having to navigate across tabs.
My personal favorite is the “Last 12 months” breakdown in the timeframe dropdown.
It’s a nice touch.
The one thing I’d love to see them improve upon though is the follower data.
I’ve gotten a tremendous amount of value from seeing the actual numerical growth in followers over a trailing 28-day window, which they have now adjusted to a percentage.
I’d like to see the raw numbers come back.
But outside of that, I’m loving these small adjustments to Spotify’s platform, both on the listener side and the artist side.
And I’d love to see others (ahem, Apple Music) follow suit.
Spotify has been busy rolling out an array of UI updates this year.
Many on the platform side, many on the Spotify for Artists side.
But they’ve just recently made two seemingly small adjustments that, to me, are adding a lot of value.
They may seem insignificant, but I believe they will have an outsized impact for artists.
The follow button
Let’s start with the consumer side of Spotify.
Back in June, Spotify rolled out this lovely little panel they’re calling the Now Playing View.
The display showcases what you’re currently listening to along with a bit of information about the artist and, depending on where you’re listening, the lyrics.
But when it first rolled out, it was mysteriously missing one small but important detail: a follow button.
You could look at the song’s cover art and read the artist’s bio, but you couldn’t just follow them.
Huge oversight.
Fortunately, though, Spotify quickly caught the error and adjusted.
Following the initial rollout, Spotify intelligently added the ability to follow the artist you’re currently listening to right from this heads-up display.
Once again, Spotify recognizes their platform is a social affair and an artist’s long-term success is built on fans investing for the future.
You love to see it.
Spotify for Artists
It’s not just the Spotify user who has seen upgrades—we have them inside Spotify for Artists as well.
Just this week, Spotify for Artists seems to have merged multiple data tabs into one seamless display inside the Audience view.
Where we used to have multiple tabs for our primary data and secondary data, we now have it all rolled into one.
Personally, I’m loving this.
I enjoy the ability to have quicker access to the information I want to see without having to navigate across tabs.
My personal favorite is the “Last 12 months” breakdown in the timeframe dropdown.
It’s a nice touch.
The one thing I’d love to see them improve upon though is the follower data.
I’ve gotten a tremendous amount of value from seeing the actual numerical growth in followers over a trailing 28-day window, which they have now adjusted to a percentage.
I’d like to see the raw numbers come back.
But outside of that, I’m loving these small adjustments to Spotify’s platform, both on the listener side and the artist side.
And I’d love to see others (ahem, Apple Music) follow suit.
Whenever you're ready, there are four ways I can help you:
Subscribe to the Newsletter: Join our growing network of artists, creators, and entrepreneurs by receiving The One Thing directly to your inbox every week.
Book a Consultation: Schedule a one-on-one call with me to improve your marketing across paid advertising, social media, and more.
The Spotify Traffic Accelerator: Join the hundreds of artists who have successfully learned to automate their growth on Spotify using paid ads on Instagram.
Become a DuPree X Artist: Hire our team to manage your marketing across streaming platforms and social media so you can focus on what matters most—making music.
Whenever you're ready, there are four ways I can help you:
Subscribe to the Newsletter: Join our growing network of artists, creators, and entrepreneurs by receiving The One Thing directly to your inbox every week.
Book a Consultation: Schedule a one-on-one call with me to improve your marketing across paid advertising, social media, and more.
The Spotify Traffic Accelerator: Join the hundreds of artists who have successfully learned to automate their growth on Spotify using paid ads on Instagram.
Become a DuPree X Artist: Hire our team to manage your marketing across streaming platforms and social media so you can focus on what matters most—making music.
Whenever you're ready, there are four ways I can help you:
Subscribe to the Newsletter: Join our growing network of artists, creators, and entrepreneurs by receiving The One Thing directly to your inbox every week.
Book a Consultation: Schedule a one-on-one call with me to improve your marketing across paid advertising, social media, and more.
The Spotify Traffic Accelerator: Join the hundreds of artists who have successfully learned to automate their growth on Spotify using paid ads on Instagram.
Become a DuPree X Artist: Hire our team to manage your marketing across streaming platforms and social media so you can focus on what matters most—making music.