The potential downsides of creating and building online are relatively small.
I talk to a lot of creative people in my day to day, and almost every one of them overthinks what to post and release online.
The truth is, the internet is a testing ground for ideas, not a showcase reserved for the best ones.
Impactful ideas spread.
Mediocre ideas disappear.
The same can be said for music, content, videos, apps, or anything else.
And when you change your mindset about what that looks like for you, you gain immense creative freedom.
Trial and error
The creators, artists, and entrepreneurs who win online (and downstream of that) are generally the ones sharing and engaging the most without fear of looking stupid.
These are the people making art and building businesses without thinking too hard about the outcome.
They’re focused on the inputs.
Because that’s what they can control, and that’s how they refine their skills.
These are also the people who complain the least because they’re too busy pursuing their dreams and goals.
On the other hand, the people who complain the loudest are usually the ones who spend the most time overthinking everything.
They think and plan and strategize, and when they finally do release something into the world, it’s more likely to fall flat because they have no momentum.
And then they talk about how “the system is rigged”.
But the reality is that the person who posts 100 times is more likely to knock one or two out of the park than the person who only posts once or twice.
It’s a numbers game.
Algorithmic illusion
It’s tough for the human brain to digest what scale looks like.
The algorithms of the internet are far more complex filters than our minds, which is why we tend to believe we’ll look stupid if we post something, well, stupid.
But the truth is that if something is objectively bad, it’s not likely to be seen, heard, or experienced by anyone.
Silence is often the loudest form of feedback.
It’s ok to make something that feels cringe.
No one will probably see it anyway.
And you can always delete it.
But sometimes it takes stepping out of your comfort zone and “flirting” with being cringe in order to get to the other side and uncover something great.
All adventures are riddled with setbacks that no one sees.
Creating what you love is no different.
Putting it all together
Look, if you want to build an internet-native or internet-first business, you have to create and engage online.
That’s the game.
It is social media, after all.
And just like we’re all prone to put a foot in our collective mouths in normal conversation from time to time, we have to be willing to do the same thing online.
This means trying new formats, testing new content, and even building new things we’re not sure will work.
Because that’s where the magic happens.
At the edges.
Your comfort zone isn’t where growth happens.
That’s reserved for places of risk.
So don’t be afraid to create something new, something you’re unsure of.
It might just change your life.
And if it doesn’t, no one will see it anyway.
The potential downsides of creating and building online are relatively small.
I talk to a lot of creative people in my day to day, and almost every one of them overthinks what to post and release online.
The truth is, the internet is a testing ground for ideas, not a showcase reserved for the best ones.
Impactful ideas spread.
Mediocre ideas disappear.
The same can be said for music, content, videos, apps, or anything else.
And when you change your mindset about what that looks like for you, you gain immense creative freedom.
Trial and error
The creators, artists, and entrepreneurs who win online (and downstream of that) are generally the ones sharing and engaging the most without fear of looking stupid.
These are the people making art and building businesses without thinking too hard about the outcome.
They’re focused on the inputs.
Because that’s what they can control, and that’s how they refine their skills.
These are also the people who complain the least because they’re too busy pursuing their dreams and goals.
On the other hand, the people who complain the loudest are usually the ones who spend the most time overthinking everything.
They think and plan and strategize, and when they finally do release something into the world, it’s more likely to fall flat because they have no momentum.
And then they talk about how “the system is rigged”.
But the reality is that the person who posts 100 times is more likely to knock one or two out of the park than the person who only posts once or twice.
It’s a numbers game.
Algorithmic illusion
It’s tough for the human brain to digest what scale looks like.
The algorithms of the internet are far more complex filters than our minds, which is why we tend to believe we’ll look stupid if we post something, well, stupid.
But the truth is that if something is objectively bad, it’s not likely to be seen, heard, or experienced by anyone.
Silence is often the loudest form of feedback.
It’s ok to make something that feels cringe.
No one will probably see it anyway.
And you can always delete it.
But sometimes it takes stepping out of your comfort zone and “flirting” with being cringe in order to get to the other side and uncover something great.
All adventures are riddled with setbacks that no one sees.
Creating what you love is no different.
Putting it all together
Look, if you want to build an internet-native or internet-first business, you have to create and engage online.
That’s the game.
It is social media, after all.
And just like we’re all prone to put a foot in our collective mouths in normal conversation from time to time, we have to be willing to do the same thing online.
This means trying new formats, testing new content, and even building new things we’re not sure will work.
Because that’s where the magic happens.
At the edges.
Your comfort zone isn’t where growth happens.
That’s reserved for places of risk.
So don’t be afraid to create something new, something you’re unsure of.
It might just change your life.
And if it doesn’t, no one will see it anyway.
The potential downsides of creating and building online are relatively small.
I talk to a lot of creative people in my day to day, and almost every one of them overthinks what to post and release online.
The truth is, the internet is a testing ground for ideas, not a showcase reserved for the best ones.
Impactful ideas spread.
Mediocre ideas disappear.
The same can be said for music, content, videos, apps, or anything else.
And when you change your mindset about what that looks like for you, you gain immense creative freedom.
Trial and error
The creators, artists, and entrepreneurs who win online (and downstream of that) are generally the ones sharing and engaging the most without fear of looking stupid.
These are the people making art and building businesses without thinking too hard about the outcome.
They’re focused on the inputs.
Because that’s what they can control, and that’s how they refine their skills.
These are also the people who complain the least because they’re too busy pursuing their dreams and goals.
On the other hand, the people who complain the loudest are usually the ones who spend the most time overthinking everything.
They think and plan and strategize, and when they finally do release something into the world, it’s more likely to fall flat because they have no momentum.
And then they talk about how “the system is rigged”.
But the reality is that the person who posts 100 times is more likely to knock one or two out of the park than the person who only posts once or twice.
It’s a numbers game.
Algorithmic illusion
It’s tough for the human brain to digest what scale looks like.
The algorithms of the internet are far more complex filters than our minds, which is why we tend to believe we’ll look stupid if we post something, well, stupid.
But the truth is that if something is objectively bad, it’s not likely to be seen, heard, or experienced by anyone.
Silence is often the loudest form of feedback.
It’s ok to make something that feels cringe.
No one will probably see it anyway.
And you can always delete it.
But sometimes it takes stepping out of your comfort zone and “flirting” with being cringe in order to get to the other side and uncover something great.
All adventures are riddled with setbacks that no one sees.
Creating what you love is no different.
Putting it all together
Look, if you want to build an internet-native or internet-first business, you have to create and engage online.
That’s the game.
It is social media, after all.
And just like we’re all prone to put a foot in our collective mouths in normal conversation from time to time, we have to be willing to do the same thing online.
This means trying new formats, testing new content, and even building new things we’re not sure will work.
Because that’s where the magic happens.
At the edges.
Your comfort zone isn’t where growth happens.
That’s reserved for places of risk.
So don’t be afraid to create something new, something you’re unsure of.
It might just change your life.
And if it doesn’t, no one will see it anyway.
How I Can Help
Learn for Free: Explore previous issues of The One Thing to learn at your own pace and upgrade your marketing, branding, and creative knowledge for free.
Book a Consultation: Schedule a one-on-one call to improve your marketing, branding, and creativity across paid advertising, social media, and more.
Automate Your Marketing: Hire our team to manage your marketing, branding, and advertising across platforms so you can focus on what matters most.
How I Can Help
Learn for Free: Explore previous issues of The One Thing to learn at your own pace and upgrade your marketing, branding, and creative knowledge for free.
Book a Consultation: Schedule a one-on-one call to improve your marketing, branding, and creativity across paid advertising, social media, and more.
Automate Your Marketing: Hire our team to manage your marketing, branding, and advertising across platforms so you can focus on what matters most.
How I Can Help
Learn for Free: Explore previous issues of The One Thing to learn at your own pace and upgrade your marketing, branding, and creative knowledge for free.
Book a Consultation: Schedule a one-on-one call to improve your marketing, branding, and creativity across paid advertising, social media, and more.
Automate Your Marketing: Hire our team to manage your marketing, branding, and advertising across platforms so you can focus on what matters most.