The most successful people you know don't struggle to get out of bed in the morning.
They don't wake up dreading the day.
And they don’t spend hours doom-scrolling, watching other people living their dreams while they struggle to chase their own.
No.
They start every day with purpose.
It’s not that winners have a secret playbook others lack—they just have a borderline-irrational level of focus.
They think about their craft constantly.
They replay the variables over and over in their minds.
They aren’t forcing a routine.
They are following an obsession.
So if you’re struggling to reach your goals, it might be time to stop looking for a new strategy and time to start looking for a new identity.
The myth of the grind
The world will tell you that success is simply a matter of "putting your nose to the grindstone."
We’re told it should feel like work.
But for the 100x developer or the world-class athlete, it doesn't feel like a chore.
It feels like a necessity.
The runner who trains at 5 AM isn’t debating whether or not to hit snooze.
He just goes.
The high-level developer doesn’t overthink whether or not her solution is perfect.
She just makes stuff and ships it.
These individuals are captivated by the process.
Most creators fail because they are trying to "discipline" themselves into doing something they don’t actually care about.
They are chasing the outcome—the money, the fame, the status—without ever falling in love with the work itself.
But the obsessed artist is different.
He drops a song every week because he can’t *not* do it.
He isn’t playing the short-term game of algorithmic fame.
He is playing the long-term game of mastery.
Because he knows that when you are obsessed, the "grind" disappears and all that’s left is flow.
Becoming the process
The difference between those who win and those who wonder why they’re losing is attention.
If you wake up and immediately reach for your phone to scroll, you aren't a builder.
You're a consumer.
Winners create.
Because they aren't just interested in the trophy.
They are interested in the training, interested in the iteration.
And yes, they are even interested in the failure.
Because they know that every mistake is just a data point for improvement.
If you want to change your life, you have to change what captivates you.
You have to become someone who is utterly consumed by the craft of making things.
Everything else is just a side effect.
The irony is that the more you focus on the craft, the more positive side effects will accrue.
Obsession is a feature, not a bug
In our world, "obsessed" is often viewed as a negative.
We’re told to seek balance.
We’re told to "turn it off."
But you can’t hope to build something that changes the world with a part-time mind.
The people who change the world are the ones who can’t turn it off.
Because it is their identity.
It is who they are.
If you feel like you’re "too much" for people, or if you feel like you’re too focused on your work, maybe that’s a sign you need to lean in, not take a break.
Because intensity is your greatest asset.
It’s what makes your work feel alive.
And it’s what attracts your tribe.
So stop trying to be normal and start trying to be useful.
Because the last thing the world needs is more “balanced” people.
It needs more people who are obsessed with solving problems and creating value.
So find your obsession.
Hold onto it.
Then use it to change your business (and your life) for the better.
The most successful people you know don't struggle to get out of bed in the morning.
They don't wake up dreading the day.
And they don’t spend hours doom-scrolling, watching other people living their dreams while they struggle to chase their own.
No.
They start every day with purpose.
It’s not that winners have a secret playbook others lack—they just have a borderline-irrational level of focus.
They think about their craft constantly.
They replay the variables over and over in their minds.
They aren’t forcing a routine.
They are following an obsession.
So if you’re struggling to reach your goals, it might be time to stop looking for a new strategy and time to start looking for a new identity.
The myth of the grind
The world will tell you that success is simply a matter of "putting your nose to the grindstone."
We’re told it should feel like work.
But for the 100x developer or the world-class athlete, it doesn't feel like a chore.
It feels like a necessity.
The runner who trains at 5 AM isn’t debating whether or not to hit snooze.
He just goes.
The high-level developer doesn’t overthink whether or not her solution is perfect.
She just makes stuff and ships it.
These individuals are captivated by the process.
Most creators fail because they are trying to "discipline" themselves into doing something they don’t actually care about.
They are chasing the outcome—the money, the fame, the status—without ever falling in love with the work itself.
But the obsessed artist is different.
He drops a song every week because he can’t *not* do it.
He isn’t playing the short-term game of algorithmic fame.
He is playing the long-term game of mastery.
Because he knows that when you are obsessed, the "grind" disappears and all that’s left is flow.
Becoming the process
The difference between those who win and those who wonder why they’re losing is attention.
If you wake up and immediately reach for your phone to scroll, you aren't a builder.
You're a consumer.
Winners create.
Because they aren't just interested in the trophy.
They are interested in the training, interested in the iteration.
And yes, they are even interested in the failure.
Because they know that every mistake is just a data point for improvement.
If you want to change your life, you have to change what captivates you.
You have to become someone who is utterly consumed by the craft of making things.
Everything else is just a side effect.
The irony is that the more you focus on the craft, the more positive side effects will accrue.
Obsession is a feature, not a bug
In our world, "obsessed" is often viewed as a negative.
We’re told to seek balance.
We’re told to "turn it off."
But you can’t hope to build something that changes the world with a part-time mind.
The people who change the world are the ones who can’t turn it off.
Because it is their identity.
It is who they are.
If you feel like you’re "too much" for people, or if you feel like you’re too focused on your work, maybe that’s a sign you need to lean in, not take a break.
Because intensity is your greatest asset.
It’s what makes your work feel alive.
And it’s what attracts your tribe.
So stop trying to be normal and start trying to be useful.
Because the last thing the world needs is more “balanced” people.
It needs more people who are obsessed with solving problems and creating value.
So find your obsession.
Hold onto it.
Then use it to change your business (and your life) for the better.
The most successful people you know don't struggle to get out of bed in the morning.
They don't wake up dreading the day.
And they don’t spend hours doom-scrolling, watching other people living their dreams while they struggle to chase their own.
No.
They start every day with purpose.
It’s not that winners have a secret playbook others lack—they just have a borderline-irrational level of focus.
They think about their craft constantly.
They replay the variables over and over in their minds.
They aren’t forcing a routine.
They are following an obsession.
So if you’re struggling to reach your goals, it might be time to stop looking for a new strategy and time to start looking for a new identity.
The myth of the grind
The world will tell you that success is simply a matter of "putting your nose to the grindstone."
We’re told it should feel like work.
But for the 100x developer or the world-class athlete, it doesn't feel like a chore.
It feels like a necessity.
The runner who trains at 5 AM isn’t debating whether or not to hit snooze.
He just goes.
The high-level developer doesn’t overthink whether or not her solution is perfect.
She just makes stuff and ships it.
These individuals are captivated by the process.
Most creators fail because they are trying to "discipline" themselves into doing something they don’t actually care about.
They are chasing the outcome—the money, the fame, the status—without ever falling in love with the work itself.
But the obsessed artist is different.
He drops a song every week because he can’t *not* do it.
He isn’t playing the short-term game of algorithmic fame.
He is playing the long-term game of mastery.
Because he knows that when you are obsessed, the "grind" disappears and all that’s left is flow.
Becoming the process
The difference between those who win and those who wonder why they’re losing is attention.
If you wake up and immediately reach for your phone to scroll, you aren't a builder.
You're a consumer.
Winners create.
Because they aren't just interested in the trophy.
They are interested in the training, interested in the iteration.
And yes, they are even interested in the failure.
Because they know that every mistake is just a data point for improvement.
If you want to change your life, you have to change what captivates you.
You have to become someone who is utterly consumed by the craft of making things.
Everything else is just a side effect.
The irony is that the more you focus on the craft, the more positive side effects will accrue.
Obsession is a feature, not a bug
In our world, "obsessed" is often viewed as a negative.
We’re told to seek balance.
We’re told to "turn it off."
But you can’t hope to build something that changes the world with a part-time mind.
The people who change the world are the ones who can’t turn it off.
Because it is their identity.
It is who they are.
If you feel like you’re "too much" for people, or if you feel like you’re too focused on your work, maybe that’s a sign you need to lean in, not take a break.
Because intensity is your greatest asset.
It’s what makes your work feel alive.
And it’s what attracts your tribe.
So stop trying to be normal and start trying to be useful.
Because the last thing the world needs is more “balanced” people.
It needs more people who are obsessed with solving problems and creating value.
So find your obsession.
Hold onto it.
Then use it to change your business (and your life) for the better.
Whenever you're ready, there are three ways I can help you:
Read for free - Explore previous issues of the newsletter to learn at your own pace and upgrade your marketing and value creation mindset for free.
Book a consultation - Schedule a 1:1 call to improve your marketing, branding, and value offering across paid advertising, social media, and more.
Upgrade your marketing team - Hire me to manage your marketing and advertising across platforms so you can focus on what matters most.
Whenever you're ready, there are three ways I can help you:
Read for free - Explore previous issues of the newsletter to learn at your own pace and upgrade your marketing and value creation mindset for free.
Book a consultation - Schedule a 1:1 call to improve your marketing, branding, and value offering across paid advertising, social media, and more.
Upgrade your marketing team - Hire me to manage your marketing and advertising across platforms so you can focus on what matters most.
Whenever you're ready, there are three ways I can help you:
Read for free - Explore previous issues of the newsletter to learn at your own pace and upgrade your marketing and value creation mindset for free.
Book a consultation - Schedule a 1:1 call to improve your marketing, branding, and value offering across paid advertising, social media, and more.
Upgrade your marketing team - Hire me to manage your marketing and advertising across platforms so you can focus on what matters most.