The world is littered with attention-grabbing media, but only a fraction of that awareness ultimately turns into sales.
Because there is a difference between content that connects and content that converts.
Sure, it’s fun to watch meme skits on TikTok, but how frequently do those pieces of content lead you to take action?
Contrast that with a video that shares one solid tip for retooling your family budget followed by a call to action, and next thing you know you’re buying that creator’s course, book, or guide.
Because while you may have seen the meme video and thought, “Same,” the budgeting video actually helped you experience transformation in your life.
It delivered value.
What people value
Creating content that converts begins with understanding psychology.
In my experience, the most common indicator I have discovered for what people value is what will deliver transformation.
Put simply, people spend money on things that will improve their lives.
Because people don’t care what you can do.
Not really.
They only care what you can do for them.
Now, I’m not one for cynicism, but I am one for truth.
And that’s just the truth, regardless of how any of us feels about it.
Look, as a creator, it can feel great to post a video that racks up a hundred thousand views, but if none of those viewers become subscribers or customers, then what’s the point?
For some, maybe it’s just to have fun online.
If that’s you, have a blast.
But my guess is that isn’t you.
I’m willing to bet you'd rather make some money from your efforts.
Maybe even start a business?
Or expand the one you already have?
I was once in the same boat—I wanted to start a business too.
And now that I have one, I am constantly working to improve it, to increase the amount of value I can deliver to my audience, customers, and clients.
That starts with understanding what people want and then working to give it to them.
Becoming an expert
People generally only click on your offer if they truly believe your product or service can solve their problem.
That means that before anyone will consider your solution, you almost have to prove to them that it works.
And that’s a great place to start.
When I first started making videos on YouTube, I posted about any- and everything that interested me (honestly, I still do that sometimes).
But I quickly came to discover that the videos that did the best were the ones that showcased how to solve a problem.
Because most people are looking for solutions.
The more I leaned into that space, the more questions I received, and the more views I earned.
And after enough time, I eventually began getting requests for one-on-one help.
And that is how I made my first dollar as an entrepreneur.
I demonstrated value and expertise for an extended period of time, which then built trust with my audience.
I became an expert.
And you can too.
Putting it all together
If you are at the beginning of your journey and aren’t sure where to start, just pursue what you love.
As you do, you will discover the overlap between what you enjoy and what others enjoy seeing from you.
Then, as those two circles overlap more and more, you will begin to see patterns, ways to solve problems for yourself and your audience.
And that’s where you can begin to generate revenue.
If you’ve already done all of that and you’re struggling to expand, perhaps it’s time to revisit the beginning of the journey.
If you know who you serve and you know what they want, then what else might they need that you can offer?
Talk about that.
Solve those problems.
Then share the process for free.
The great irony of the internet is that the more you give away, the more you end up receiving in return (there’s a life lesson in there somewhere).
So if you’re earning attention but not converting it into sales, try thinking in terms of transformation.
What can you do for one person that will change their life for the better?
If you can figure that out, odds are you can figure out how to turn it into a business.
The world is littered with attention-grabbing media, but only a fraction of that awareness ultimately turns into sales.
Because there is a difference between content that connects and content that converts.
Sure, it’s fun to watch meme skits on TikTok, but how frequently do those pieces of content lead you to take action?
Contrast that with a video that shares one solid tip for retooling your family budget followed by a call to action, and next thing you know you’re buying that creator’s course, book, or guide.
Because while you may have seen the meme video and thought, “Same,” the budgeting video actually helped you experience transformation in your life.
It delivered value.
What people value
Creating content that converts begins with understanding psychology.
In my experience, the most common indicator I have discovered for what people value is what will deliver transformation.
Put simply, people spend money on things that will improve their lives.
Because people don’t care what you can do.
Not really.
They only care what you can do for them.
Now, I’m not one for cynicism, but I am one for truth.
And that’s just the truth, regardless of how any of us feels about it.
Look, as a creator, it can feel great to post a video that racks up a hundred thousand views, but if none of those viewers become subscribers or customers, then what’s the point?
For some, maybe it’s just to have fun online.
If that’s you, have a blast.
But my guess is that isn’t you.
I’m willing to bet you'd rather make some money from your efforts.
Maybe even start a business?
Or expand the one you already have?
I was once in the same boat—I wanted to start a business too.
And now that I have one, I am constantly working to improve it, to increase the amount of value I can deliver to my audience, customers, and clients.
That starts with understanding what people want and then working to give it to them.
Becoming an expert
People generally only click on your offer if they truly believe your product or service can solve their problem.
That means that before anyone will consider your solution, you almost have to prove to them that it works.
And that’s a great place to start.
When I first started making videos on YouTube, I posted about any- and everything that interested me (honestly, I still do that sometimes).
But I quickly came to discover that the videos that did the best were the ones that showcased how to solve a problem.
Because most people are looking for solutions.
The more I leaned into that space, the more questions I received, and the more views I earned.
And after enough time, I eventually began getting requests for one-on-one help.
And that is how I made my first dollar as an entrepreneur.
I demonstrated value and expertise for an extended period of time, which then built trust with my audience.
I became an expert.
And you can too.
Putting it all together
If you are at the beginning of your journey and aren’t sure where to start, just pursue what you love.
As you do, you will discover the overlap between what you enjoy and what others enjoy seeing from you.
Then, as those two circles overlap more and more, you will begin to see patterns, ways to solve problems for yourself and your audience.
And that’s where you can begin to generate revenue.
If you’ve already done all of that and you’re struggling to expand, perhaps it’s time to revisit the beginning of the journey.
If you know who you serve and you know what they want, then what else might they need that you can offer?
Talk about that.
Solve those problems.
Then share the process for free.
The great irony of the internet is that the more you give away, the more you end up receiving in return (there’s a life lesson in there somewhere).
So if you’re earning attention but not converting it into sales, try thinking in terms of transformation.
What can you do for one person that will change their life for the better?
If you can figure that out, odds are you can figure out how to turn it into a business.
The world is littered with attention-grabbing media, but only a fraction of that awareness ultimately turns into sales.
Because there is a difference between content that connects and content that converts.
Sure, it’s fun to watch meme skits on TikTok, but how frequently do those pieces of content lead you to take action?
Contrast that with a video that shares one solid tip for retooling your family budget followed by a call to action, and next thing you know you’re buying that creator’s course, book, or guide.
Because while you may have seen the meme video and thought, “Same,” the budgeting video actually helped you experience transformation in your life.
It delivered value.
What people value
Creating content that converts begins with understanding psychology.
In my experience, the most common indicator I have discovered for what people value is what will deliver transformation.
Put simply, people spend money on things that will improve their lives.
Because people don’t care what you can do.
Not really.
They only care what you can do for them.
Now, I’m not one for cynicism, but I am one for truth.
And that’s just the truth, regardless of how any of us feels about it.
Look, as a creator, it can feel great to post a video that racks up a hundred thousand views, but if none of those viewers become subscribers or customers, then what’s the point?
For some, maybe it’s just to have fun online.
If that’s you, have a blast.
But my guess is that isn’t you.
I’m willing to bet you'd rather make some money from your efforts.
Maybe even start a business?
Or expand the one you already have?
I was once in the same boat—I wanted to start a business too.
And now that I have one, I am constantly working to improve it, to increase the amount of value I can deliver to my audience, customers, and clients.
That starts with understanding what people want and then working to give it to them.
Becoming an expert
People generally only click on your offer if they truly believe your product or service can solve their problem.
That means that before anyone will consider your solution, you almost have to prove to them that it works.
And that’s a great place to start.
When I first started making videos on YouTube, I posted about any- and everything that interested me (honestly, I still do that sometimes).
But I quickly came to discover that the videos that did the best were the ones that showcased how to solve a problem.
Because most people are looking for solutions.
The more I leaned into that space, the more questions I received, and the more views I earned.
And after enough time, I eventually began getting requests for one-on-one help.
And that is how I made my first dollar as an entrepreneur.
I demonstrated value and expertise for an extended period of time, which then built trust with my audience.
I became an expert.
And you can too.
Putting it all together
If you are at the beginning of your journey and aren’t sure where to start, just pursue what you love.
As you do, you will discover the overlap between what you enjoy and what others enjoy seeing from you.
Then, as those two circles overlap more and more, you will begin to see patterns, ways to solve problems for yourself and your audience.
And that’s where you can begin to generate revenue.
If you’ve already done all of that and you’re struggling to expand, perhaps it’s time to revisit the beginning of the journey.
If you know who you serve and you know what they want, then what else might they need that you can offer?
Talk about that.
Solve those problems.
Then share the process for free.
The great irony of the internet is that the more you give away, the more you end up receiving in return (there’s a life lesson in there somewhere).
So if you’re earning attention but not converting it into sales, try thinking in terms of transformation.
What can you do for one person that will change their life for the better?
If you can figure that out, odds are you can figure out how to turn it into a business.
How I Can Help
Learn for Free: Explore previous issues of The One Thing to learn at your own pace and upgrade your marketing, branding, and creative knowledge for free.
Book a Consultation: Schedule a one-on-one call to improve your marketing, branding, and creativity across paid advertising, social media, and more.
Automate Your Marketing: Hire our team to manage your marketing, branding, and advertising across platforms so you can focus on what matters most.
How I Can Help
Learn for Free: Explore previous issues of The One Thing to learn at your own pace and upgrade your marketing, branding, and creative knowledge for free.
Book a Consultation: Schedule a one-on-one call to improve your marketing, branding, and creativity across paid advertising, social media, and more.
Automate Your Marketing: Hire our team to manage your marketing, branding, and advertising across platforms so you can focus on what matters most.
How I Can Help
Learn for Free: Explore previous issues of The One Thing to learn at your own pace and upgrade your marketing, branding, and creative knowledge for free.
Book a Consultation: Schedule a one-on-one call to improve your marketing, branding, and creativity across paid advertising, social media, and more.
Automate Your Marketing: Hire our team to manage your marketing, branding, and advertising across platforms so you can focus on what matters most.